ChannelLife NZ - Vendor Pure Storage takes market by storm

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Vendor Pure Storage takes market by storm

Pure Storage, the independent solid-state array vendor, has announced its highlights for 2014, namely its work in the enterprise storage market with significant customer and revenue growth.

The vendor had revenue growth of more than 300% for the fiscal year ended January 2015 and grew its customer base more than 200% year-over-year.

It delivered products to customers in 25+ different countries, and shipped more than 1,000 arrays. Furthermore, it continued to achieve 99.999% availability across the entire customer base.

The company’s IP portfolio was expanded to more than 300 patents and patent applications, including 150 patents and applications purchased by IBM and others.

On top of this, Pure Storage launched FlashArray and Purity 4.0, and joined the OpenStack Foundation as a corporate sponsor and committer.

In this year, the vendor also closed the $225 million Series F funding round, bringing total investment to $470 million

It also more than doubled global headcount to 850, including building out the company’s management team with a number of appointments, including Michael Alp from Polycom, as the new vice president of Asia Pacific and Japan.

Scott Dietzen, Pure Storage CEO, says, "Pure Storage is reshaping enterprise data storage.

"Our success this past year is the result of the business transformation we provide customers – making them faster, more efficient and more effective, while simultaneously cutting costs.

“One customer saved seven figures in two months on inventory management because dramatically faster storage gave them more real time information.

“Another saved eight figures in their first year by consolidating their database infrastructure by a 1/3 and still improving performance.

“Today, Pure is in a unique position to cost effectively deliver the performance of flash memory while supporting modern, cloud-oriented data centers and shedding decades of accumulated complexity of antiquated mechanical storage."

In 2014, Gartner, the market research firm, positioned Pure in the Leaders Quadrant of the inaugural Magic Quadrant for Solid-State Arrays.

According to Gartner, "A vendor in the Leaders Quadrant has the market share, credibility, and marketing and sales capabilities needed to drive the acceptance of new technologies.

"These vendors demonstrate a clear understanding of market needs; they are innovators and thought leaders; and they have well-articulated plans that customers and prospects can use when designing their storage infrastructures and strategies."

According to Pure, the market is experiencing widespread adoption of all-flash storage technology.

The vendor applies the same flash-based technology used in smartphones and tablets to enterprise storage  in order to achieve the same simplicity.

The applications for Pure's arrays are targeted for small, medium and large multinational businesses, including governments, hospitals, schools and nonprofits.

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