28 May 2015
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Violin Memory aims for sweet music with Sapply

By Heather Wright

Violin Memory has signed Sapply as a New Zealand distributor, with promises the partnership will provide local resellers with a framework to maximise sales and increase market penetration.

Violin Memory provides flash storage platform solutions for primary storage and active workloads and Sapply will provde the New Zealand channel with the vendor’s all flash array storage solutions.

Violin Memory says it will tap into Sapply’s distribution network of PC manufacturers, system integrators and niche vertical resellers who help customers ‘find the right technology solutions in the virtualisation, cloud, infrastructure and network spaces’.

Gordon Taylor, Sapply director, says Violin Memory is ‘highly complementary’ to the distributor’s existing solutions portfolio.

“They offer unique flash storage capabilities that strike a balance between performance, reliability and affordability that, today, cannot be found elsewhere,” he says.

“The demand for flash storage in ANZ is growing rapidly and our goal is to provide our customers with a one-stop shop to meet their data storage needs from the ground up.”

Michael Burnie, Violin Memory country manager, says the partnership reflects ‘a strategic stride forward for Violin as our industry-leading flash arrays continue to gain market share in ANZ’.

Violin Memory recently launched a global partner programme, providing targeted product support, services and tools.

Earlier this year Burnie told ChannelLife the vendor had ‘started again’ in New Zealand, having appointed a sales engineer in Auckland. The vendor previously had staff in New Zealand, but then left the market.

“We had a misstart,” Burnie said earlier of that period.

He says the company is looking for ‘very high growth’ in the New Zealand market.

Violin Memory is also distributed in New Zealand by Nextgen Distribution.

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