ChannelLife New Zealand logo
Industry insider news for New Zealand's technology resellers
Story image

Vonzeal's Kaiser Baas acquisition ignites new era of customer-centric service

By Sara Barker
Mon 3 Sep 2018
FYI, this story is more than a year old

​Vonzeal is a tech firm with a difference. Not only does it own and manage world-class brands like Kaiser Baas, Moyork and Smaak, it takes a customer-centric view of every brand, partner, reseller, and consumer along the way.

According to Vonzeal’s director, Desmond Ling, the recent acquisition of outdoor adventure technology brand Kaiser Baas opened the doors to new levels of customer service, retailer support, and meaningful consumer technology.

“There were a number of factors that attracted us to the Kaiser Baas brand. They have a talented team with untapped skills we believed could be used in better ways,” Ling says.

“Kaiser Baas also has a number of incredible partners and retailers that have been amazing at building brand awareness in their markets. We believe it has huge potential with the right focus and support behind it.”

Kaiser Baas’ range of action cams, dash cams and drones also fit nicely alongside Vonzeal’s other technology brands, Moyork and Smaak. Both of those innovative brands have strong market presence in their current markets.

Moyork is a brand for the style-conscious tech consumer, while Smaak is a brand that provides competitively priced everyday tech products for the busy consumer.

All of these drive one main focus: consumer-centric, quality products that allow consumers to share their experiences.

Customer-centric feedback is at the core of Vonzeal's relationships

Vonzeal is now spending more time on developing and testing products than ever before. It’s a process of listen, understand, and improve – even if it’s something like ease of opening packaging, or the product’s ease of use.

“Feedback is seen as a good thing – if someone is passionate enough to talk to you they care and want to help. We will often work with our partners and ambassadors to refine and test products, and also take that feedback to improve it further.”

Retailers are the front line and get the full picture of both market trends and what’s happening in their own store, so their feedback is important.

“Every retailer is different. We understand their focus to ensure we can can position the right products in the right place.  Although there are a number of similarities across markets, retailers understand that nuances and subtleties are key to success,” Ling says.

Vonzeal has also hired a number of talented people who will work with the existing team to help drive the company’s customer-centric vision, and bring innovative products to market.

“We see the big picture,” says Joanna Graham, Vonzeal’s global brand and marketing manager.

“It takes time and trust to build brands and we are in it for the long haul. With a strong focus on feedback, product development and being innovative we want to be the brand that everyone knows they can rely on.”

Channel opportunities abound

Vonzeal’s strong base across Australia and New Zealand forms the core of its sales channel, with Europe expansion already underway. Graham says it will continue to work with global partners on all current and new opportunities – namely on building products that will see strong market growth.

The company’s commitment to partnering with and supporting channel partners is also unwavering. Graham says working with partners to understand their customers and provide the right products in the right place is crucial to their relationship.

“By understanding their sales channels and marketing avenues we work with them to provide customised marketing content and support that will help drive sell through.”

“Our support team is there to not only support the end customer but also our channel partners with any questions and queries.  Our distribution and account team is committed to making sure we deliver on what we promise and making life easier for our channel partners.”

Vonzeal has a robust process to support its retail partners, starting with preparation and working right through to after-sales support.

It starts with a roadmap presentation for resellers, where the team meets with buyers and store managers to get feedback on the roadmap.

From there, it’s all about the product development and testing. The team also develops a toolkit that helps retailers market the product. This toolkit can include website content, video, comparison charts, and upsell features, as well as customised support and feedback for individual retailers.

Vonzeal has dedicated marketing resources. Its account managers also keep an eye on stock and sell-through to help ensure partners have the right mix of products. 

Where possible, merchandisers will visit stores to keep an eye on stock levels and update the POS. Customised merchandising is also available, depending on store type and space.

Finally, after-sales service is where you meet Vonzeal’s strong support team and dedicated support desk.

It can help diagnose issues, facilitate return policies and help customers if they have challenges with any product. We understand customer issues can have an impact on retailers, so they must be resolved quickly.

“We believe in building a strong brand. Not only do you need quality products but you also need to follow that up with the right support and customer service," Graham says.

“When you buy a Kaiser Baas, Moyork or Smaak product you know it is backed up and supported. You know if you provide feedback we will take it on board and look at how we can do things better,” she concludes.

Related stories
Top stories
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
Maintaining secure systems with expectations of flexible work
Most office workers feel they've proved they can work successfully from home, and as much as employers try, things aren't going back to the way they were anytime soon.
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
Digital Transformation
How to modernise legacy apps without compromising security
At a time when digital transformation has become central to business, even the most important applications come with a ‘use-by’ date.
Story image
NCSC advisory highlights poor security configurations
The GCSB's National Cyber Security Centre (NCSC) has released a cyber security advisory identifying commonly exploited controls and practices.
Story image
Remote Working
How zero trust and SD-WANs can support productive remote working
The way people connect with applications and data has changed, users are remotely accessing resources that could be stored anywhere from a corporate data center to the cloud.
Story image
Nozomi Networks
Nozomi Networks, Siemens reveal software integration
Nozomi Networks and Siemens have extended their partnership by embedding Nozomi Networks’ software into the Siemens Scalance LPE local processing engine.
Story image
New digital traffic light system to tackle construction defects
Smarter Defects Management launches its PaaS digital system and says it will revolutionise managing defects in the construction industry.
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Story image
Workato unveils enhancements to enterprise automation platform
"The extra layer of protection with EKM, zero-logging, and hourly key rotation gives customers a lot more visibility and control over more sensitive data."
Story image
Vodafone NZ buys remaining stake in retail joint venture
Vodafone New Zealand has purchased the remaining 50% stake in the specialist joint venture (JV) with private equity company Millennium Corp.
Story image
Application Performance Monitoring / APM
Why SolarWinds Partners will have big wins in 2022
We summarise the key recent changes that the monitoring software vendor has made to accelerate its channel business.
Story image
Meadows exits Ingram Micro New Zealand on a good note
We look at the resignation of Danny Meadows from Ingram Micro's New Zealand Unified Communications & Collaboration business unit.
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
Tyson Beckford partners with Element Case on new AppleWatch band
Celebrity Tyson Beckford has collaborated with STM Brands' Element Case brand to create a rugged new accessory.
Story image
Fortinet's Security Fabric hits new record for integrations
The Fortinet Security Fabric has surpassed 500 technology integrations with more than 300 Fabric-Ready Technology Alliance Partners.
Story image
BlackBerry offers Kaspersky replacement cybersecurity for the channel
BlackBerry advises that users of Kaspersky software in Australia and New Zealand undertake a rigorous risk analysis of their current security posture.
Story image
WolfVision announces new range of visualisers
WolfVision has announced a new range of visualisers to help meet multiple industry demands for remote learning and educational solutions.
Story image
KnowBe4 celebrates reaching 50,000 customers worldwide
KnowBe4 has reached the milestone of 50,000 customers, adding nearly 2,500 in the first quarter of 2022 alone.
Story image
Hands-on review: WD_Black SN770 NVMe SSD Game Drive
Western Digital expands its WD_Black range of NVMe SSDs with the WD_Black SN770 Game Drive.
Story image
Noname Security partners with Netpoleon to target API issues
Specialist API security firm Noname Security has appointed Netpoleon as its distributor in Australia and New Zealand.
Story image
Hard numbers: Why ambiguity in cybersecurity no longer adds up
As cybersecurity costs and risks continue to escalate, CEOs continue to struggle with what their investment in cyber protection buys. Getting rid of ambiguity becomes necessary.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Artificial Intelligence
SAS launches human-focused responsible innovation initiative
SAS has launched a responsible innovation initiative, furthering its commitment to equity and putting people first.
Booster Innovation Fund. A fund of Kiwi ingenuity – for Kiwi investors.
Link image
Story image
PNY launches XLR8 Gaming EPIX memory products in A/NZ
PNY has launched its XLR8 Gaming EPIC-X RGB™ DDR4 Silver 3200MHz and 3600MHz memory products in Australia and New Zealand.
Story image
The 'A-B-C' of effective application security
Software applications have been a key tool for businesses for decades, but the way they are designed and operated has changed during the past few years.
Story image
Motorola Solutions acquires Videotec S.p.A for security portfolio
Motorola Solutions has acquired Italian ruggedised video security company Videotec S.p.A, along with its portfolio of highly versatile cameras.
Story image
PwC NZ unveils new Cloud Security Operations Center
PwC New Zealand has unveiled its new Cloud Security Operations Center for the entire Microsoft technology stack.
Story image
Fonterra to use automated guided vehicles by Dematic
New Zealand's dairy giant Fonterra is upgrading its manufacturing facility in Edendale with new automated guided vehicles (AGVs) from Dematic.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Managed service providers: effective scoping to avoid costly vendor pitfalls
Managed security services are outsourced services focusing on the security and resilience of business networks.
Story image
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Story image
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Cradlepoint expands its Cellular Intelligence capabilities
Cradlepoint has announced additional Cellular Intelligence capabilities with its NetCloud service.
Story image
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Commerce Commission
ComCom appeals $2.25 million fine in Vodafone FibreX case
The Commerce Commission has filed an appeal in the High Court against a $2.25 million fine imposed on Vodafone NZ for its offending under the Fair Trading Act.
Story image
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."