Westcon Group 'lights up' the channel with cloud business acquisition

Westcon Group has today announced the acquisition of the assets of Verecloud, the developer of an advanced channel distribution platform for cloud and services solutions.

Verecloud will be incorporated in Westcon Group’s Cloud Solutions Practice, which will be led by former Verecloud CEO John McCawley.

Founded in 2006, privately-held Verecloud has developed a Telecom carrier-grade, cloud services aggregation and brokerage platform with the ability to process millions of concurrent transactions in real time, including subscription and usage-based services delivered by multiple third-party services providers.

The platform will form the foundation of Westcon Group’s cloud digital distribution solution, designed to help value-added resellers (VARs) generate significant revenue from cloud-enabled services.

“Weston Group and Verecloud have been working together during the past 18 months and co-developed a truly differentiated cloud go-to-market capability for the channel,” says Dolph Westerbos, CEO, Westcon Group.

“Our services distribution solution sets us apart from the industry, hence we decided to ‘in-source’ that intellectual property through this acquisition.

"Coupling our channel cloud enablement services with Verecloud’s acquisition will position Westcon Group Cloud Solutions to drive the business models of tomorrow.”

Westerbos believes technology OEMs and cloud service providers (CSPs) look for a partner that can “light up” the channel.

He says Westcon Group delivers this through its “robust cloud distribution solution” – freeing resellers to focus on development of their IP, including value-added professional services and technical expertise to build a cloud practice unburdened by practical challenges, such as micro-transaction billing, service level monitoring, up- and cross-selling, etc.

The company also links third-party cloud offers to resellers and their end customers, and now offers an additional go-to-market channel for the resellers’ own services offerings.

Bringing these aggregated solutions to market on a scalable, multi-tiered, and full-lifecycle management platform will generate new revenues for technology OEMs, cloud service providers, and value-added resellers.

“Channel innovation is core to our business, and ownership of our digital distribution platform allows us to bring differentiated, exclusive solutions to the channel without relying on third-party software development,” Westerbos adds.

“Furthermore, having cloud services distribution fully integrated with our hardware and software distribution systems and operational processes allows us to seamlessly transact cloud and hybrid solutions as business-as-usual.”

“Cloud solutions have become particularly intricate,” adds John McCawley, CEO, Verecloud.

“That’s why our mission is to provide a single source for technology resellers and their customers to discover, buy, monitor, and manage their cloud services eco-system.

“No other provider can match the flexibility, efficiency and savings provided by our platform. Westcon Group is a company that truly grasps the power of the cloud and all it can bring to resellers and the channel.

“We are very excited to be part of the Westcon Group team. Together, there’s no limit to what we can accomplish for the cloud service providers and reseller community.”

Westcon Group’s cloud and services distribution platform delivers the following core capabilities:

Cloud/Service Offer Catalogue: Featuring compelling bundled and stand-alone offers, including demo capabilities from best of breed vendors and Cloud Service Providers -- tailored by industry, by vendor community, or by technology eco-system.

Solution Bundling: Aggregating best-of-breed cloud and service offers across multiple vendors -- ranging from more traditional technology OEMs to Cloud Service Providers to Value Added Reseller solutions. The solution also provides consolidated purchasing and billing data.

Multi-Tier Cloud Syndication: Selling service, software and hybrid technology solutions through a channel-optimized architecture, and full lifecycle management across multi-tiers. Channel tiers include the technology vendor, service provider, distributor, reseller, and ultimately to the end customer and their employees.

Each party in the channel can procure, deliver, bill, monitor, and adjust usage and services -- whether that service has been purchased through the platform, or direct via the vendor’s/CSP’s portal.

White-Label/Reseller-Branded Web Stores: Cloud and service solutions can be offered as a standalone reseller-branded Web store or fed into their existing marketplaces. Service offers can likewise be reseller-branded, allowing the VAR to broaden its go-to-market position.

Automated Services Delivery Lifecycle: Including inventory discovery and service fulfillment – real-time and across multiple vendors; Visibility into services purchased, used, and modified – at any level in the channel ecosystem; Real-time service rating and billing through highly scalable micro-transaction engine; Service level assurance including real time monitoring, compliance and remediation; Identity management and account synchronisation, as well as end user change management.

“As a technology distributor, Westcon Group provides a crucial link between Value Added Resellers and our OEM vendor partners, creating growth both upstream and downstream,” Westerbos adds.

“Cloud has the potential for vendors to work directly with end customers, and for resellers to broaden their service solutions.

“But practical obstacles such as fulfillment, billing and monitoring -- as well as a lack of channel enablement services -- have prevented the new IT consumption business models from fully taking off.

“Westcon Group Cloud Solutions is building the go-to-market blueprint for IT-as-a-Service; our distribution solutions for consumption-based services provide the tools for our resellers and vendor partners to win in the cloud.”