Market research firm GlobalTouch has completed an extensive survey for Cisco of its global small business channel partners, including New Zealand.
Surveys can highlight possible moves that companies may be interested in making, like politicians often float an idea publicly to test the proverbial water. But this survey was different for me, as it shows who Cisco really fears.
Many questions related to the proportion that the Cisco brand represents of the channel partners' revenues or gross margins. But of most interest was a question about what preferred brand do you sell in each category. This illustrates who Cisco fears the most.
Here are the lists:
Cisco should be congratulated for a later question that tries to identify issues or pain points that “are slowing or disrupting your ability to increase your Cisco Small Business revenue”.
Potential partner pain points