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Amy Rushall stories

Amy Rushall is a prolific writer with a keen interest in the intersection of technology and sustainability. Her columns often explore how advancements in technology such as artificial intelligence and data platforms can influence sustainability practices within organizations. Amy critically examines the role of IT carbon emissions in the broader context of environmental management, a topic that has become increasingly significant as companies strive to reduce their ecological footprints.

In addition to her focus on sustainability, Amy dedicates part of her writing to addressing issues of gender equality within the tech industry. Her work around significant occasions such as International Women's Day highlights the ongoing challenges and disparities faced by women in technology. Through her writing, Amy advocates for enhanced measures towards achieving diversity, equality, and inclusion, shedding light on systemic issues like the gender pay gap.

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AC Milan enhances fan experience & performance with tech

Wed, 30th Oct 2024
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.
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Australian CIOs face an unprecedented challenge to cut data-based carbon emissions

Thu, 3rd Oct 2024
Australian CIOs must tackle new legislation mandating detailed carbon emissions reporting, as data centres become major contributors to emissions.
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Exclusive: Pure Storage reveals new innovations during roadshow

Fri, 27th Sep 2024
Pure Storage unveiled cutting-edge products and features during the Accelerate roadshow, aiming to simplify data management and boost efficiency. Melbourne is the next stop.
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UWA slashes power bills by 80% with Pure Storage upgrade

Tue, 10th Sep 2024
The University of Western Australia has cut power bills by 80% through a major upgrade to Pure Storage's Evergreen//One platform, boosting data research efficiency.
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Australian IT leaders face AI, infrastructure, & risk hurdles

Wed, 4th Sep 2024
A Pure Storage and Vanson Bourne report reveals that 96% of Australian IT leaders see AI as transformative, but infrastructure and economic challenges persist.
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AI adoption drives energy use surge in Australia & New Zealand

Tue, 2nd Jul 2024
A report warns of a surge in energy consumption from AI adoption in Australia and New Zealand, with IT managers largely unaware of the environmental impact.
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Australia's data centres urged to cut emissions, go green

Thu, 6th Jun 2024
Australia's data centres face significant environmental challenges, with rising carbon emissions set to double by 2030 due to energy-intensive AI applications, warns industry experts.
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The rise and rise of AI – and the sustainability crisis it’s creating

Tue, 23rd Apr 2024
Despite AI's benefits, its growing adoption in Australia is escalating the e-waste crisis and environmental threat, highlighting urgent need for a circular economy strategy.
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IWD 2024: The data behind the drive for gender equality in technology

Thu, 7th Mar 2024
On this 49th International Women's Day, a top female tech leader addresses Australia's significant gender pay gap and advocates for action towards diversity, equality and inclusion.
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AI & sustainability to shape tech adoption in ANZ in 2024

Thu, 14th Dec 2023
AI and sustainability will majorly drive technology adoption in Australia and New Zealand in 2024, predicts Pure Storage.
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Sustainability managers overlook IT carbon emissions

Tue, 18th Jul 2023
Pure Storage commissioned research reveals Australian sustainability managers are in the dark about reducing data centre energy consumption.
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Cumulus VFX leverage Pure Storage’s platform to manage data

Fri, 5th May 2023
Cumulus VFX is using Pure Storage's unified fast file and object platform to manage ever-growing data demands and achieve enhanced security.
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Pure Storage appoints Amy Rushall as Australia & New Zealand Area Vice President

Fri, 11th Nov 2022
Pure appoints Amy Rushall as ANZ Area VP. Rushall will drive business in a key market, bringing success with technology to the region.