ESP stories
Nearly 18% of marketing emails miss inboxes, study finds
Last week
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
The zero-click future: How to optimize your email strategy for AI
Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
Aruba launches AIOps solution for improved IT efficiency
Fri, 16th Dec 2022
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iot
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zero trust security
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modernisation
The new capabilities supplement overtaxed IT teams as they grapple with increasing network complexity and the rapid growth of IoT.
ESP acquires BraveGen in bid for energy efficiency
Tue, 10th May 2022
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datacentre infrastructure
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power / energy
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data centre maintenance / management
New Zealand company ESP has acquired BraveGen, to create what it says is the country's largest energy efficiency and sustainability solutions business.
The king has left the building
Thu, 1st Mar 2007
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healthtech
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customers
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virus
Security specialist ESP has undergone a change of ownership with founder John King handing over the company keys to new owner Richard Crabb.