Kantar stories
Barrows & QSIC sync in‑store audio with digital video
Last month
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digital signage
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cx
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martech
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
YouTube sets 2026 agenda on creators, kids & AI tools
Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents to reshape brand discovery by 2026, says Kantar
Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics unveils refreshed Partner Programme & tiered tracks
Tue, 29th Jul 2025
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cx
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martech
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hcm
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
Kantar report reveals key marketing trends for 2025
Fri, 8th Nov 2024
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martech
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clean technologies
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marketing
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics launch global standards for CX
Tue, 8th Oct 2024
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cx
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martech
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partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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martech
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digital entertainment
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genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z drives demand for AI-powered smartphones, says Kantar data
Thu, 9th May 2024
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data analytics
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ai
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ios
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
Kiwis know security is important, but they're not doing much about it
Thu, 21st Mar 2019
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endpoint protection
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edr
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av
Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.