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Marketing Stories - Page 36

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NP Digital Australia reports record H1 2025 with AI investment
Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025
Planday rebuilds website with Hygraph & Blazity for global growth
Platform-as-a-Service

Planday rebuilds website with Hygraph & Blazity for global growth

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

By Catherine Knowles • 3 min read • Tue, 5th Aug 2025
Shane Sullivan named National Sales Manager at Jet Technologies
Marketing

Shane Sullivan named National Sales Manager at Jet Technologies

Jet Technologies has appointed Shane Sullivan as National Sales Manager, driving growth in its Print Division across Australia and New Zealand.

By Melvin Hipolito • 3 min read • Tue, 5th Aug 2025
In Marketing We Trust wins seven clients & expands team
Data Analytics

In Marketing We Trust wins seven clients & expands team

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

By Kaleah Salmon • 3 min read • Fri, 1st Aug 2025
Acast & Magnite team up to streamline global podcast ads
Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025
Optimizely unveils CMS features to boost AI search visibility
Enterprise Content Management

Optimizely unveils CMS features to boost AI search visibility

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

By Jed Nykolle Harme • 4 min read • Wed, 30th Jul 2025
Michelle Whelan joins Komerz as Global Chief Business Officer
Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025
IDHL appoints Jonathan Healey to drive AI technology strategy
Digital Transformation

IDHL appoints Jonathan Healey to drive AI technology strategy

IDHL appoints Jonathan Healey as Group Technology Director to lead AI and technology strategy, boosting innovation across its UK and US operations.

By Jed Nykolle Harme • 3 min read • Tue, 29th Jul 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
Red Hat unveils upgrades for partner autonomy & growth
Virtualisation

Red Hat unveils upgrades for partner autonomy & growth

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

By Shannon Williams • 4 min read • Tue, 29th Jul 2025
Sydney teen's Celvoir agency offers bespoke web design boost
Marketing Technologies

Sydney teen's Celvoir agency offers bespoke web design boost

Sydney teen Liam Newby's Celvoir agency offers bespoke web design with no upfront costs, boosting brands' online success through tailored digital solutions.

By Sean Mitchell • 3 min read • Fri, 25th Jul 2025

Stories from Other Regions

Marketing stories

Samsung's latest Fold & Flip phones become available in Australia
Wearables

Samsung's latest Fold & Flip phones become available in Australia

Samsung launches its latest Galaxy Z Fold7, Z Flip7, and Watch8 series in Australia, boasting AI features and record pre-orders amid rising multitasking trends.

By Melania Watson • 4 min read • Fri, 1st Aug 2025
Exclusive: Sarah Richardson on AI, loyalty and global ALA push
Customer Experience

Exclusive: Sarah Richardson on AI, loyalty and global ALA push

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

By Melania Watson • 6 min read • Fri, 1st Aug 2025
Launchd acquires Hoozu to strengthen global creator strategy
Marketing Technologies

Launchd acquires Hoozu to strengthen global creator strategy

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025
UK marketers outpace policy as AI investment & ROI surge
Marketing Technologies

UK marketers outpace policy as AI investment & ROI surge

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

By Jed Nykolle Harme • 3 min read • Fri, 25th Jul 2025
UK consumers lose trust as retailers invest more in AI
Data Protection

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025
UK retail traffic from GenAI assistants surges 1200%
Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025