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15 things you didn’t know about Toshiba
Wed, 1st Nov 2006
FYI, this story is more than a year old

1 - Pioneering historyToshiba is the specialist creator of mobile computing technology. We pioneered the notebook market in 1985 and continue to be first to market with innovations that become industry standards.* 21 years of experience* 21 years of innovation* 21 years of quality

2 - Global mindshareMore people around the world – over 25 million – use a Toshiba notebook computer than any other brand. By the start of 2006, we had sold over 1.75 million notebooks in New Zealand and Australia.So you’re in good company.3 - Future generationsSchools and universities, businesses large and small and digitally connected people everywhere choose Toshiba.Fleet management, employee purchase schemes, build-to-order and service options are just some of the tailored programs available to help you maximise return on investment.  4 - 100% for the IT channel Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services. We have a 100% channel commitment and ensure we work with you and your customers to provide them with the best possible mobile solution. 5 - Keeping it cleanAt Toshiba, protection of the environment starts in product development and continues through procurement and recycling of components to the disposal of the product when it reaches end of life.  We take our environmental responsibilities seriously, through:

* Trade-in program via channel partners* Recycling components including batteries, metals and glass* Reducing packaging* Reducing power consumption* Working with Landcare Australia6 - Tomorrow’s worldToshiba is shaping the future of mobile computing technology.Our reputation for innovation and quality has been achieved by spending around six percent of global revenue on research and development every year, well above the industry average. Toshiba’s development facility in Australia is responsible for many innovations for notebook users, such as biometric security and business performance management software.7 - Engineering excellenceToshiba is a recognised inventor of mobile technologies. See the included timeline.8 - Working smarterIn keeping with our vision, ‘commitment to people, commitment to the future’, Toshiba actively supports flexible work practices.In order to understand the issues surrounding flexible working, we invested in a survey of 600 managers and employees across New Zealand and Australia, which found that trust, not technology, is the main barrier to flexible work.With flexibility now critical to attract and retain staff in a tight labour market, Toshiba is helping businesses to make it happen.To find out how, visit: www.isd.toshiba.co.nz/sig/ “Flexible working can help create a vibrant working environment that is practical, profitable and rewarding for all parties.”Dr James Cowley, Instinct and Reason9 - Style and substanceWe create technology for people, not for technology’s sake. Style, ergonomics and ease of use are hallmarks of Toshiba products. Reviewers and industry bodies continually award our products top marks for innovative design, engineering excellence and technology leadership.10 - shaping the futureOur investment in research continues. As we move into the next generation of ‘always there’ computing, you can expect to see even more innovations that will improve the way we work, learn and play.* Organic and even foldable displays = clear, lightweight screens* Liquid cooling systems = higher reliability* Privacy screens and biometrics = improved security* Ruggedised mobile devices = greater durability* Future computer storage devices = more at your fingertips* Next generation optical drives = faster access to information* New fuel cell technologies =  greater mobility* Virtual input devices (keyboard and mouse) = more portable* Enhanced touch screens and pen-computing11 - Making mobility possibleToshiba delivers the best possible mobile computing experience by listening.We take feedback from Toshiba customers directly to development headquarters in Japan and design solutions that fit their needs.12 - it’s all about youToshiba is about people. We see customer relationships as long-term business partnerships and offer stability in a fast moving industry.* Long-term focus on mobile computing = expert advice* Low staff turnover and long term channel partners = consistent contacts* Financially secure = stable and innovative* Established infrastructure = easier to do business with13 - Quality and reliabilityToshiba notebooks report failure rates well below the industry average, as reported by industry analysts.  Rigorous testing of every new design and random testing of production models achieves the highest level of product quality and reliability.14 - Great serviceToshiba’s extensive network of sales and support partners ensures you receive great service, every time.  These mobility specialists provide a complete mobile computing solution by adding software, hardware, networking and systems integration capabilities to Toshiba’s range.And Toshiba Mobilecare Service Centres in New Zealand and Australia provide the most experienced mobile computer repair and support infrastructure in the industry.15 - Taking the leadToshiba works with leading technology companies like Intel, Harman Kardon and Microsoft to bring you the best. As a founding member of both the Bluetooth and SD consortia, Toshiba helps to develop and gain widespread acceptance for new mobile and wireless industry standards.