Aastra introduces new partner program

Aastra is inviting its re-sellers to become more involved with the company, with the launch of a new Channel Partner Program.

As part of the new approach, the company is certifying its channel partners into four levels, which Aastra has labelled Bronze, Silver, Gold and Platinum.

Different discounts, sales initiatives and marketing campaigns will be available to partners in each of the different levels.

Tony Warhurst, director of sales and marketing for Aastra New Zealand and Australia, says the move is designed to "get our partners involved and eager to add incremental growth to their business.

"Progressing with new technologies we need to concentrate more on technical and sales training for our partners," Warhurst says.

"We are determined to work closely with the channel so they can achieve better business results.