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Asus invests in Noel Leeming with 'first of its kind' gaming retail deal

31 May 17

​Noel Leeming has signed a ‘first of its kind’ gaming retail partnership with Asus, which will see the vendor investing in training Noel Leeming sales teams across New Zealand in an effort to provide gamers with ‘the ultimate customer experience’.

Asus says the partnership is a ‘significant investment’ into the Kiwi retail sector.

Asus will be training teams in all 70 Noel Leeming stores, with the retailer now stocking Asus’ Republic of Gamers range, instore and online.

Portia Chang, Asus Australia and New Zealand regional director, says New Zealand is home to a ‘huge’ number of passionate and experienced PC gamers.

“This retail partnership means we can now offer them access to experts and the opportunity to get hands on with the devices at 70 locations across the country,” Chang says.

“Asus will continue to invest in the New Zealand retail sector to remove any remaining geographical barriers and make PC gaming accessible to a fast growing audience,” she adds.

The retailer is already handling Asus’ Republic of Gaming range, which includes laptops, monitors, desktops and accessories.

Gaming continues to be a growth market for PCs both in New Zealand and globally.

At the Computex trade show, currently underway in Taipei, Asus debuted a 35-inch curved gaming monitor

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