Story image

Atlas Gentech jumps ship, says farewell to Plantronics

30 Aug 16

Atlas Gentech has jumped ship, entering into a formal distribution partnership with headset producer Sennheiser.

The move sees the company’s 21-year relationship with Plantronics come to an end.

Atlas Gentech managing director Steve Varney says Atlas Gentech has a ‘responsibility to provide its customers with the best solution available, and as a result it is ending its association with Plantronics in order to represent Sennheiser.

“We have agonised over the decision to end our 21-year relationship with Plantronics but we believe the Sennheiser brand will lead the headset market into the future,” he explains.

Varney says Sennheiser displays all the qualities Atlas are looking for in a business partnership.

“They have the best quality product, competitive pricing and importantly the desire to form a strong partnership that will grow market share quickly,” he says.

Geoff Crane, sales director ANZ of Sennheiser says Atlas Gentech’s ‘great knowledge’ and experience in the New Zealand headset market makes the new partnership is exciting.

“Their service levels and existing channel experience will definitely grow the Sennheiser headset business in New Zealand,” says Crane.

“Having Atlas Gentech meet the needs of channel partners and end users can only increase our market share.”

Techday has reached out to Plantronics for comment on the news.

Proofpoint launches feature to identify most targeted users
“One of the largest security industry misconceptions is that most cyberattacks target top executives and management.”
How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Forcepoint and Chillisoft - “a powerful combination”
Following Chillisoft’s portfolio expansion by signing on Forcepoint, the companies’ execs explain how this is a match made in cybersecurity heaven.
David Hickling in memoriam: “Celebrate the life and the music it made”
Dave was a well-respected presence in the IT channel and his recent death was felt by all the many people who knew him as a colleague and a friend.