Story image

AT&T white label offering in 2012

01 Nov 2011

New Zealand resellers will be able to white label AT&T’s new cloud-based Content Delivery Network (CDN) platform sometime next year.AT&T launched CDN globally earlier this year, saying the offering would ensure ‘lightning like fast delivery of digital content, such as videos and graphics, efficiently and at low cost’.Sam Farraj, AT&T’s associate vice president of Digital Media, says the CDN offering is ‘about the need for speed’.The platform became generally available in late October. Farraj says it will be opened up to resellers sometime next year, allowing Kiwi resellers to white label the product. "From a partner standpoint, they can use it either as part of a solution where they have an application and bundle it with CDN or be in CDN reselling,” he says."Companies are continuing to go global and have a mobile workforce. From the CDN perspective, this allows applications like SAP, Sharepoint, even email and the CEO’s town hall broadcast to move off campus.” He says while some technologies focus on optimising the data for the device being used, CDN optimises based not just on device but on the network connection. "From the New Zealand perspective, we can have someone who has to fill out time sheets, or check x-rays – and it all gets through to their iPad, Blackberry or whatever device, with graphics good enough for the device and within the six second timeframe. He says clients’ high level metrics are for broadband downloads within four seconds and mobile within 6.5 seconds. "If users can’t complete the download in that period, 25% of the user base will abandon the connection."This allows companies to deliver their website, with rich content to that metric, regardless of where in the globe they are.Farraj says the offering gives companies a global reach, without having to build out on a global scale."The Cloudlet technology [part of AT&T’s Content Acceleration suite] allows us to make content which can’t normally be cached, cacheable so businesses can get it closer to the end user."Companies can offload content via CDN and reduce the load back to the data centre, but more importantly in addition to the cost savings, it provides a better end-user experience.”

Microsoft appoints new commercial and partner business director
Bowden already has almost a decade of Microsoft relationship management experience under her belt, having joined the business in 2010.
Zoom’s new Rooms and Meetings features
Zoom has released information about the upcoming releases for its Rooms and Meeting offerings for 2019.
Aussie company set to democratise direct-to-orbit IoT access
Adelaide-based Myriota has released a developer toolkit that has been trialled and tested by a smart waste management platform.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
Dynatrace takes pole position in APM Magic Quadrant
It placed highest on Ability to Execute and furthest on Completeness of Vision in the 2019 Quadrant for Application Performance Monitoring (APM).
HCL and Xerox expand strategic partnership
Under the terms of the agreement, HCL will manage portions of Xerox’s shared services, including global administrative and support functions.
Avaya expands integration with Google Cloud AI
This includes embedding Google’s machine learning within conversation services for the contact centre, enabling integration of AI capabilities.
Forrester names Crowdstrike leader in incident response
The report provides an in-depth evaluation of the top 15 IR service providers across 11 criteria.