Avaya has announced the New Zealand availability of its ‘Powered by Avaya' cloud offering.
The service, launched in partnership with Pyrios, will provide midmarket organisations with a simple but comprehensive means of migrating to cloud-based unified communications (UC) and contact centre (CC).
The midmarket is a major economic contributor in NZ and represents one-third of the nation's GDP despite accounting for only 6.6% of all businesses.
However, this market sector is frequently overlooked as vendors either dedicate resources to large enterprise customers, or provide rigid, watered-down solutions that do not deliver the flexibility and scalability customers require.
‘Powered by Avaya' is a software-as-a-service (SaaS) stack featuring customisable and flexible UC and CC designed specifically for the midmarket.
The full range of solutions can be deployed on-premises, in a hybrid cloud setup or within a fully-hosted environment, with the ability for end users to manage their migration to the cloud at their own pace through a subscription-based model.
Avaya is working closely with Pyrios to enable channel partners to package ‘Powered by Avaya' as a complete cloud solution.
The initiative will leverage Pyrios' experience in systems integration to build innovative solutions that future-proof communications.
Partners will be able to value-add their own microservices to deliver end-to-end solutions for their customers.
With analyst firm Gartner predicting the public cloud services market increased by 18.5% globally, and NZ recognised as a mature market, there is significant potential for channel partners that want to offer the same rich communications experiences customers expect from Avaya solutions delivered on-premises as cloud-based offerings.
Avaya ANZ managing director Peter Chidiac says “New Zealand is a relatively small yet advanced technology market, and while organisations in the region have already implemented cloud strategies, there's still a long road ahead.
“With continuous innovation in AI and IoT, and the expanding use cases for machine learning and blockchain, organisations will face new market challenges as they adapt to changing demands across UC and CC.
Pyrios Chief Executive Officer Robyn O'Reilly says, “As a nation, New Zealand is among the leaders in the adoption of cloud-based services; from day-to-day applications right through to specialised solutions.
“Much of this can be attributed to the its densely-populated midmarket, which inspires innovation and adaptability as organisations devise advanced strategies to compete in the fast-moving technology climate.
The launch of ‘Powered by Avaya' marks the expansion of Avaya's existing hybrid cloud solution portfolio which also comprises the Avaya Oceana, Equinox and Breeze platforms.
These solutions are developed to empower organisations to implement and capitalise from artificial intelligence (AI), machine learning, the Internet of Things (IoT), big data and other emerging technologies.
“As a system integrator, the launch of Powered by Avaya in this market allows Pyrios to essentially build a brand new business based on a network of channel partners that advances our existing as-a-service portfolio,” says O' Reilly.
“This will also help our customers – particularly those in financial services, government, manufacturing and retail – speed up their own transformation projects within the cloud.
Avaya ANZ managing director Peter Chidiac says “New Zealand is a relatively small yet advanced technology market, and while organisations in the region have already implemented cloud strategies, there's still a long road ahead. With continuous innovation in AI and IoT, and the expanding use cases for machine learning and blockchain, organisations will face new market challenges as they adapt to changing demands across UC and CC.