Story image

Cement your position as a market leader with Techday's editorial features

By Sean Mitchell, Mon 9 Aug 2021

Techday runs editorial feature weeks on each site that focus on the topics our unique audiences are interested in.

For the duration of the feature weeks, our editors write extensively on a specific topic.

Feature weeks are a highly effective approach for your organisation to position yourselves as a leader or gamechanger within a field, associate your product with a trend, or make a statement about your company.

The features are opened up to a sponsor, who will have complete takeover of all the readers engaging with the topic through display ad campaigns.

Depending on the site, the sponsor will also have between one to three sponsored stories to showcase their stakes and expertise within the topic.

You can see how our editorial features work in the video below.

Techday has six feature lists running concurrently across our network of sites at any given time – which ones do you associate with your organisation?

If you're interested in sponsoring or contributing content for a feature, you can email info@techday.com to sign up for email notifications six weeks before specific features run. 

Enterprise

Our enterprise feature list runs across the DataCenterNews AsiaIT Brief Australia, and IT Brief New Zealand sites, read by CIOs and IT decision-makers at government entities, enterprises, and data centre operators in Asia, Australia, and New Zealand. 

Successful features on this list include Hybrid Cloud, Mobility, and Storage.

Finance 

Our finance feature list runs across our CFOTech Asia, CFOTech Australia, and CFOTech New Zealand sites. The audience includes boardroom-level executives interested in business and tech trends.

Security

The security list runs across the SecurityBrief AsiaSecurityBrief Australia and SecurityBrief New Zealand sites, capturing a niche audience that includes CSOs, CISOs and security decision-makers in government and enterprise in those regions.

Popular topics on this list include Ransomware, Endpoint Security, and Firewall.

Channel

Our channel feature list runs across our channel brands, ChannelLife Australia and ChannelLife New Zealand.

These sites are read by technology resellers, system integrators, and retailers in Australia and New Zealand.

The channel feature list includes topics like Security, SaaS, and Disaster Recovery.

Business

Our business features run on our e-commerce websites, e-CommerceNews Asia, e-CommerceNews Australia, and e-CommerceNews New Zealand. They are ready by businesses of all sizes interested in digital innovation, with a focus on e-commerce and a shift to digital.

Features on this list include Artificial Intelligence, Cloud Accounting, and Payments Solutions.

Consumer

The consumer features run on FutureFive site, which focuses on news about drones, robots, home automation, car tech and digital entertainment on top of bringing readers the best of consumer tech news.

Successful features on this list include Gaming, and Smartphone.

To find out how editorial features can drive your market presence, contact your digital account manager or contact us here.

Recent stories
More stories