Cloud-based inventory management provider Cin7 has announced it is first to market and the most natively connected inventory management system for Amazon Sellers.

The native integration includes all four Amazon Channels, will also help merchandise manufacturers, private labelers and wholesalers through the Amazon platform.

“This exciting initiative with Amazon further amplifies our commitment to providing the most integrated inventory management solution in the world that enables our users to access their channels using a single platform to maximize sales, efficiency and margins,” says Danny Ing, Cin7's founder and head of product.

According to Cin7, is provides the only software to natively integrate Amazon Seller, Vendor, FBA and Dropship channels, as well as B2B, eCommerce, retail and EDI. The company says Cin7 users will now have access to 'hundreds of millions' of potential customers.

Cin7 provides Software-as-a-Service (SaaS) mainly for low and mid-tier, multi-channel companies that are looking for a solution that integrates all channels. Its software provides comprehensive inventory management, along with other services such as EDI, POS, 3PL, wholesale, mobile stock tracking and more.

Cin7 works with wholesalers, retailers, and light manufacturers across Australia, New Zealand, the United States and the United Kingdom. Earlier this year, the company was on the lookout for more local resellers after experiencing 'exponential growth of 300% revenue increases. The company also launched a partner program in October.