Resellers turned out in force last night to hear how Dicker Data New Zealand has transformed its business to ensure it - and its resellers - remain relevant as cloud and subscription offerings take hold.​

Around 160 resellers, representing more than 100 companies, turned out to the Future Proof Your Business with Dicker Data event at the Auckland War Memorial Museum to hear about the distributor's cloud plans - and its vendor's cloud path.

Phil Presnall, Dicker Data New Zealand general manager of sales and marketing, told those assembled that the distributor has spent a lot of time focusing on cloud and subscription software, and transforming its commercial model, structure and strategy 'to make sure we're still relevant in the future'.

Lou Nunn, Dicker Data New Zealand business unit manager in charge of the distributor's software, cloud and subscription business, says monthly subscriptions 'are now a very significant part of our business'.

"We're talking tens of millions of dollars, or put another way, it's about 25% of our total revenues and we're a big organisation."

The distributor says it isn't 'in transition' but has completed its transition and is helping resellers met customer needs 'with the latest and greatest needs', via its Cloud Portal, which enables resellers to design, deploy and access a range of products and services from a single pane of glass.

"This makes it easy to deliver more to your customers, whether that's the full hardware, software and cloud product package or something simpler, like tracking and managing an end-users expiring warranties or maintenance contracts," Dicker Data says.

The company says its partners are at different stages of their cloud journey and CloudPortal enables them to use the technology most suited for them and their customers, be it private, public, hybrid or trusted cloud.

Resellers also heard from representatives from Autodesk, Citrix, Cisco, ArcServe, Microsoft, IBM and Intel Security, who outlined their views on cloud and the path they were taking.