EMC has made what it calls significant enhancements to its excitingly-titled Velocity Solution Provider Partner programme that offers new opportunities for EMC resellers.

The new-look Velocity programme will offer simplified entry, time-efficient training and easy access to EMC’ s stable of infrastructure products and solutions.

The firm says that with EMC Data Domain deduplication storage systems integrated into Velocity in January and RSA information security solutions coming July 1st, 2011, partners will have access to the full portfolio of EMC storage, data backup and recovery, archiving, information security and information governance products.

“With storage as one of the top growth areas in IT the opportunity for partners has never been

Greater,” said Gregg Ambulos, Vice President, Americas Channel Sales. “EMC remains committed to delivering the right products to successfully address customer pain points, making EMC’ s entire portfolio of industry-leading products accessible, and having the industry-leading partner program that provides everyone the opportunity to be profitable day one.

“For the partners who choose to specialise to further differentiate themselves and ultimately become the trusted adviser to the private cloud, we’re putting more incentives than ever on the table to reward them for their hard work, investments, success and loyalty to EMC.”