Fuji Xerox Printers adds new training and marketing options to partner program

Fuji Xerox Printers has revamped its partner program, adding new benefits for gold and platinum partners and providing access to additional marketing resources.

Tony Grima, Fuji Xerox Printers Australia general manager, says "As a 100% channel business, we are dedicated to exploring ways to support our partners with innovative tools and programs to promote our award winning, leading technologies to customers.

The updates see gold and platinum premier partner gaining access to sales training at their own premises and shop front and in-store signage, and enabling them to hold a co-funded customer event during the program period to launch or promote a Fuji Xerox product.

The premier partners will also gain access to the new Fuji Xerox Gear Shop, which includes access to marketing resources such as brochures, POS/signage, web banners and e-books.

Fuji Xerox says premier partners will also receive 'exclusive' invitations to product launch events.

Rebates remain unchanged, as does the points based loyalty program.

The partner program includes three levels of certification – silver, gold and platinum for premier partners – along with the Fuji Xerox Club as an entry level program.