Hamilton's NetValue teams up with SugarCRM in agriculture push

Kiwi software development and integration company NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the New Zealand agricultural sector.

Hamilton-based NetValue, which claims to be New Zealand's 'sole reseller that services the agricultural industry', says the partnership is a result of local agricultural businesses seeking to leverage new technologies to streamline processes and stay competitive.

Graham Gaylard, NetValue chief executive, says the partnership aims to bring 'digital maturity and efficiencies' to the sector.

He says SugarCRM's products offer openness and flexibility.

"Integration with SugarCRM will help agricultural business to invoice and provide customer support as well as enabling online orders, helping this sector reap the benefits of digital transformation," Gaylard says.

NetValue says the deal will enable it to provide new systems and services to New Zealand's regional agricultural and related businesses, with the integration of CRM software with core business systems enabling the industry to better understand and service their customers, and deliver the products and services they really want.