Story image

Industry feels the heat as tablet market misses a beat

05 May 14

Worldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in the first calendar quarter of 2014, with the slowdown also felt across operating systems and screen sizes.

According to preliminary data from IDC, this likely points to an even more challenging year ahead for the category.

Representing a sequential decline of -35.7% from the high-volume holiday quarter, the total shows just 3.9% growth over the same period a year ago.

"The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s," says Tom Mainelli, IDC Program Vice President, Devices and Displays.

"In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments."

Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units, down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013.

Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter's share of 33.2%.

Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter with the South Korean firm working aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles.

Rounding out the top five were ASUS (5%), Lenovo (4.1%), and Amazon (1.9%).

"With roughly two-thirds share, Android continues to dominate the market," adds Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker.

"Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that's 'good enough'."

Check out the findings below:

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Rimini Street hits NZ shores with new subsidiary
The third-party support provider for Oracle and SAP has opened a new Auckland-based office and appointed Sean Jones as NZ senior account executive.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.
GCSB's CORTEX project scoops iSANZ Award
“I believe this award is particularly significant as it is acknowledgement from our peers in the information security industry and from across the private sector."
14 milestones Workday has achieved in 2018
We look into the key achievements of business software vendor Workday this year
Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)