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Ingram Micro expands component offerings as PC gaming market grows

By Sara Barker
Wed 12 Sep 2018
FYI, this story is more than a year old

Ingram Micro’s component product range now has more to choose from, particularly in the PC upgrade and PC builder markets.

Ingram Micro says that expanded range will not only help its channel partners and its own company secure a market leading position, it also offers new opportunities for resellers.

Ingram Micro’s business manager of components, Jason Simons, says the new opportunities can help resellers increase their offerings and provide customers greater value through a variety of product integration solutions.

The company has been steadily working on a number of agreements with new vendors, most of which are exclusive to Ingram Micro.

Some of these agreements relate to the PC upgrade and PC builder markets, which provide a selection of graphics cards, memory, motherboards, and SSDs.

Simons says that the PC gaming market has grown 36% over the last five years – and there are opportunities for channel to take advantage of that demand.

“There is strong vendor investment in the category with Intel and AMD looking to accelerate PC refresh and upsell using Ingram Micro distribution,” Simons says.

One of Ingram Micro’s latest brand agreements is with is Akitio, which specialises in thunderbolt technology. Its products include the thunderbolt3 PCIe expansion chassis for external graphics cards and desktop storage systems.

“We are strengthening our market position with leading Esports Gaming brands MSI and Asus. It’s complimentary to our PC business to also offer gaming peripherals, gaming monitors, and virtual reality (VR) desktops from these high profile vendors in the gaming and content creation market,” comments Simons.

“In addition, we also provide the range from Antec Chassis, Antec DRAM, and new signing Apacer DRAM and SSD. Both vendors offer popular RGB gaming memory modules compatible with Asus and MSI lighting software. Our Asus agreement also includes their award winning networking, and mini PC products, which aligns well with our strong business-to-business channel reach.”

Ingram Micro says that its expanded product range enables resellers to procure from a single source and benefit from direct ship configuration opportunities using the company’s configuration centre for upgrades and value adds.

Simons says there are additional margin opportunities with peripherals like headsets, mice and keyboards to increase sales values, as well as partner programs that provide further benefits.

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