24 Jun 2014
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Ingram Micro sets future plans with bold new brand identity

Ingram Micro has launched a new business brand identity, signalling the company’s leadership in technology and supply chain services.

With recent investments in growth over the past couple of years, this new brand is part of creating a platform of new capabilities and services whereby Ingram Micro helps businesses fully realise the promise of technology.

“This is more than a logo change; we view this brand refresh as an investment in our future,” says Alain Monié, CEO, Ingram Micro.

“Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture.

"Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success.

"It signals our evolution from a distribution powerhouse to the world leader in technology and supply chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro."

“With our new brand, we want to present an identity that is simple, modern and represents who we are.

"We have the capabilities, insight and experience to help our partners – and their customers – understand, acquire and use technology to be more competitive.”

Gary Bigwood, Managing Director of Ingram Micro in New Zealand says the brand launch is an exciting step forward for the company.

“The new brand supports the investments we’ve been making throughout the business, in people, in systems and in establishing new areas of the business.

"We’re really excited to see the thought that’s gone into this branding, and we’re looking forward to playing our part in realising the ambitions the new brand establishes for Ingram Micro’s future.”

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