Ingram Micro tees up charity golf for Kiwi resellers

Resellers are being offered the chance network and enjoy some golf, all in the name of charity, with Ingram Micro's second annual CureKids Annual Charity Golf Tournament teeing off in February.

Tracey Button, Ingram Micro HR director for Australia and New Zealand, says the day gives resellers a chance to enjoy the golf, while learning about Ingram Micro's vendors, who are sponsoring each hole, along with the prizegiving and registration.

Last year's event, which saw about 60 resellers doning their golfing  raised $34,000, with Ingram Micro this year aiming for $40,000 this year.

All proceeds go to CureKids to help find cures for life threatening illnesses that affect children.

The majority of the money raised comes from the sponsors, along with a silent auction which accompanies the event.

And while resellers are being asked to dig deep for the silent auction, Button says its actually their attendance at the event itself which is most crucial, with the presene of the reseller community enticing vendors to pay up to sponsor the event.

"We need their involvement because the vendor's are sponsoring the holes and they need to see value in doing it, because they're trying to engage with the resellers," Button says.

"We need resellers to be there to make it successful.

"Their presence is the main thing. We could have a golf day, with all our Ingram Micro team doing the golfing, but our vendors wouldn't see the value in it and next year they wouldn't sponsor a hole.

Individual players can sign up for the Friday 19 February event for $150.

"It is all for charity," Button says.

"Ingram Micro don't get any benefit out of it as such. We're connecting vendors to the reseller community, so we are kind of removing the Ingram Micro distribution channel, but it is for CureKids – that's why we host this event."