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Ingram packages training with solutions with new partnership

15 Sep 2020

Ingram Micro has partnered with training services provider Using Technology Better to provide training along with the necessary software and equipment.

The value of any technology solution rests squarely on user adoption and satisfaction, says Ingram Micro Apple and consumer division general manager Leon De Suza. 

 “That is why Ingram Micro New Zealand has introduced Using Technology Better (UTB), making the education provider’s services available through its network of partners across the country. We’ve selected UTB because it takes an innovative and user-focused approach to technology training designed to help everyone do just that – use their technology solutions more effectively, he says.”

Founded in 2012, as global training partners of Microsoft, Google and Apple, UTB offers certified training using everyday tools and works closely with these vendors to create learning resources. 

UTB general manager Adam Miller says that what differentiates UTB is their focus on delivering technology training in a way which is enjoyable rather than endured. 

“We also take care in delivering training solutions which directly address the challenges or requirements of individual customers. That’s because training needs aren’t consistent from one organisation to another. Everyone uses their technology differently and everyone is at a different point in their skills capability. Our service is designed to assess where you are and what you need, and then deliver the necessary upskilling in a targeted, engaging way.”

UTB is delivering training across Australia and New Zealand, the broader APAC region and further afield in the United Kingdom and the United States.

“There’s a particularly strong demand right now for training on video collaboration platforms, driven by the COVID pandemic, so we see particular demand for training on these solutions, helping get the ‘big middle’ up to speed,” Miller adds.

The ‘big middle’ is a core concept for UTB, as its training focuses squarely on the 80% of staff members occupying the space between new user and power user. 

“The idea is that when you get this majority better equipped to use their technology tools, they help bring the 10% of new users up to speed…and of course, the ninjas at the upper end are unlikely to need additional training.”

The company’s services are delivered in person – where possible, while taking into account any lockdown restrictions – by pre-recorded video, or over video collaboration software. 

Demand is expected to be steep, says De Suza, with a number of opportunities already presenting themselves, since the service was added to our Lifecycle Services portfolio.

Miller notes that UTB has prepared to meet demand with an extensive subcontractor network – typically made up of former or practising teachers – while maintaining a keen eye for additional staff members.

De Suza says the exclusive partnership represents Ingram Micro’s continued focus to empower the channel to deliver high quality solutions and, ultimately, customer value. 

“It’s a win/win for the reseller, who can now not only source product, software and services, but also deliver training as part of a complete, single-source package.”