Intel aims to drive local reseller sales with new SMB program

In a bid to drive reseller sales during the Christmas period, technology giant Intel has revealed a new SMB program, designed to conjure up business for local resellers.

As part of the program, Intel will assist resellers in ramping up their online and social media efforts ahead of the busy holiday season, as part of the company's aim to drive sales during the fourth quarter.

Launched on November 28, the program also offers a selection of new point-of-sale collateral tablets and desktops for resellers.

“It’s the first time we have done an internal catalogue, and within that catalogue we have specific offers for resellers," says Danielle Watts, SMB marketing manager ANZ, Intel.

“It’s makes consumers aware you don’t have to buy a branded device. You can get a really hot device at a great price point."

Watts claims the take up has been "one of the best we have had", with 100 resellers going online within 24 hours of launch.

“We generally find the instore merchandise really popular," Watts adds.

"We also give them a training deck on how to sell more product to more people."