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Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023

Catalyst Performance Agronomy, a pioneering Ashburton-based agricultural solutions provider, is utilising SugarCRM for sales automation. Catalyst Performance Agronomy is known for its innovative techniques that yield outstanding results and crop success.

By applying scientific approaches and technical proficiency, Catalyst Performance agronomists work in close partnership with farmers throughout the farming process, from planning to harvest, thus transforming the way crops are grown and maintained. Catalyst offers custom-made agronomy advice, which includes the right selection of seed variety, planting methods, fertilisers, and chemical controls. Careful attention is given to broader farm plans and customer strategies. An essential element of this process is the management of a diverse range of detailed information.

Using Sugar Sell Premier, Sugar's advanced sales automation software, Catalyst manages all potential and existing customer information, as well as farm location and product order details. Before switching to Sugar, Catalyst employed numerous platforms but struggled to synthesise information to support a customer-focused approach. Catalyst chose Sugar for its ability to modernise and scale its business operations via automation and flexibility, making necessary adjustments to meet specific needs. Today, Sugar offers a singular unified platform that enables Catalyst's employees to access information easily, manage customer interactions, anticipate sales with greater efficacy, and make smarter data-driven decisions via real-time reporting.

Lance Bellew, Chief Financial Officer at Catalyst Performance Agronomy, stated, "Sugar's ability to put timely and accurate data in the hands of our team has built trust and confidence in the platform, and the benefits have been immense. From procurement to service delivery, we are seeing improved business performance, and this has put us on the right trajectory to achieve our ambitious growth targets."

"We are proud to partner with Catalyst to help in the delivery of cutting-edge agronomy advice and innovative solutions to benefit farmers and farm managers," expressed Craig Charlton, SugarCRM's Chief Executive Officer. "With a platform that does the work to make the hard things easier for sales, marketing and service professionals, Sugar is empowering Catalyst Performance Agronomy to succeed in business transformation and growth."

The deployment of Sugar Sell Premier by Catalyst was managed by experienced CRM consultants, automation marketing and service practitioners at Dewald Eksteen, Head of Customer Success at, mentioned, "We look forward to supporting Catalyst Performance Agronomy for years to come and following the company's success as they continue to grow."