Story image

Kogan takes on Apple with slim laptop range

09 Jan 2017

Kogan has released a new range of thin laptops, in a move the company says will compete with Apple’s MacBook air due its slim measurements and budget pricing.

The Atlas UltraSlim series is Kogan’s thinnest-ever laptop range, with the Atlas UltraSlim and the Atlas UltraSlim Pro both measuring 13.5mm at their thickest points.

“At the same time, Kogan is setting a new pricing benchmark for a fusion between features and design,” the company says in a statement.

The Kogan Atlas UltraSlim comes with a price point of $569, while the Kogan Atlas UltraSlim Pro comes in at $799. Both are available exclusively at Kogan.com.

Ruslan Kogan, founder and CEO of Kogan.com, says the company had conducted extensive research that showed customers wanted a laptop that was both well-priced and with a sleek and attractive design — but that no such options existed.

“We’ve done research, and customer feedback shows there’s plenty of great laptops on the market — especially at price points well above $1000,” he says.

“However, there were no options for people who wanted a laptop that would get the job done, be attractive enough to be pulled out on the plane with pride, and still be affordable,” says Kogan.

“We think we’ve found the perfect balance between specs, design and price point with the Kogan Atlas UltraSlim,” he explains.

“It’s a device that’s perfectly suited to both a businessperson on the move, or a student returning back to school.”

Kogan says the new Atlas UltraSim range continues the company’s move to make the ‘most in-demand consumer products more affordable for everyone’.

Kogan Atlas UltraSlim key features:

  • 13.3” 1920 x 1080 FHD Display
  • 6-13.5mm width aluminium body
  • Intel Pentium 4405Y CPU @ 1.5 GHz
  • Windows 10 Home 64-bit
  • 64GB eMMc hard drive with SSD slot for expansion
  • 4GB RAM
  • 1.35 kg
Dell EMC launches interactive AI Experience Zones
The AI Experience Zones are designed to educate visitors about how to start, identify, and implement an AI project.
EXCLUSIVE: Forcepoint global channel chief talks strategy
As a solution sold 100% via the channel, cybersecurity solutions company Forcepoint places a strong emphasis on its partner relationships.
IDC: Semiconductor market declines after three years of growth
However, it says that semiconductor revenues will recover in 2020 and log a compound annual growth rate (CAGR) of 2.0% from 2018-2023.
D-Link hooks up with Alexa and Assistant with new smart camera
The new camera is designed for outdoor use within a wireless smart home network.
Vocus slams ComCom mobile review as “disgraceful”
The Commission says there is no need for measures to improve competition in the NZ mobile market. Vocus says this decision will be “crippling.”
Virtustream launches new services for cloud applications
The new suite of professional and managed services expands Virtustream’s enterprise application and services solutions.
Secureworks Magic Quadrant Leader for Security Services
This is the 11th time Secureworks has been positioned as a Leader in the Gartner Magic Quadrant for Managed Security Services, Worldwide.
Datto expands A/NZ presence with Sydney office
This investment will enable Datto and its partners to continue to grow and address the IT needs of small and medium businesses (SMBs) in the region.