Story image

New Dick Smith online store claims Kiwi success

11 Oct 16

Just five months after re-launching the Dick Smith online store, Kogan.com says it has delivered on its promise to bring the brand back to life and make it better than before.

Australian online retailer Kogan.com acquired Dick Smith’s online business, including goodwill and brand, for an undisclosed sum in March, after the Dick Smith businesses across New Zealand and Australia folded.

The new online store launched in May – one day after the last bricks and mortar Dick Smith stores across Australia and New Zealand closed for the final time.

The new owners say they have added ‘thousands’ of products to the revamped website in the last month, with more than 5000 product now available, including smartphones, tablets, cameras and home appliances.

The etailer’s brands include Apple, Samsung and Canon.

David Shafer, Dick Smith executive director, says the current success is ‘just the beginning’, with new offerings continuing to be added to the range.

“When we relaunched the Dick Smith online store in New Zealand earlier this year, we made a promise to bring the brand back to life and make it better than every before,” Shafer says.

“Today, we’re proud to say we’ve delivered on our word.

“As a customer focused business, we’ve been taking feedback onboard from Dick Smith’s customers, to continually improve the online store, product range and shopping experience.”

The success of the new Dick Smith online business comes as accusations continue to fly over the failure of the old business.

The Australian Supreme Court hearing into the collapse of the company, which folded owing $400 million, has heard the business carried millions of dollars in excess stock – including $17 million in aged stock, and enough batteries to supply the ANZ market for nearly 12 years.

The excess stock was partially attributed to the company allegedly making purchasing decisions based on rebates it would receive – that were then booked as profits – rather than customer demand.

Australian reports say the court has also heard claims Dick Smith management altered board minutes to hide the full  extent of the company’s financial problems, while Dick Smith executives engaged in ‘risky’ policies that artificially inflated earnings.

The hearing will determine whether there is a case for criminal charges.

White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.
Symantec releases neural network-integrated USB scanning station
Symantec Industrial Control System Protection Neural helps defend against USB-borne cyber attacks on operational technology.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Kidd made Ingram Micro executive for cloud
Barbara Kidd has been promoted to cloud general manager as the company signs new vendors to its Cloud Marketplace.
Open source will be the next big thing for the channel
Channel firms should be on the lookout for opportunities across open source and more diverse software offerings like software-defined containers and storage.