Following what both firms describe as a “successful working relationship”, whereby Sqware Peg was an Eloqua reseller, comes an exclusive deal that now sees Sqware Peg step up to distribute and work on recruiting a network of ANZ resellers for Eloqua.

Eloqua says it offers a suite of integrated demand generation applications for executing, automating and measuring revenue-driving marketing programs.

Rob Brewster, Senior Vice President, Business Development, Eloqua, said, “Our goal is to align ourselves with partners that deliver world-class solutions and create optimal marketing ecosystems. Sqware Peg has been a great reseller performer over the past two years and is an ideal partner for us to move forward with in Australia and New Zealand.”

In building its partner network, Sqware Peg says it will provide training and enablement services to execute campaigns as well as offer ongoing recurring revenue license incentives to those companies joining its network. 

Sqware Peg will promote its new offering through the Eloqua Marketing Success Summit 2010 being staged in Auckland on August 30th, Melbourne on August 31st and in Sydney on September 2nd.