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Noel Leeming reopens 'innovative' Chch store following TWG's strong revenue growth

By Sara Barker, Thu 4 Aug 2016
FYI, this story is more than a year old

Noel Leeming is re-launching its flagship store in Christchurch, with what it claims to be a million-dollar facelift in the most innovative and state-of-the-art retail space.

The Moorhouse Ave store brings a 2500 metre floor space to customers as they browse for consumer electronics and appliances. The store features a new Services hub, smart home display, next-gen built-in cooking centre, Fisher & Paykel area and Sonos Wall display wi-fi speaker technology.

The retailer has placed particular focus on emerging products such as VR, smart devices and consumer technology, through 'discovery' stations, a dedicated in-store Apple shop and a retail display dedicated to Fisher & Paykel products.

“The upgrade is part of our commitment to continuously improving our stores and offering customers ways to make their lives better through technology,” says Tim Edwards, Noel Leeming CEO.

The Warehouse Group, which owns Noel Leeming as one of its brands, has been experiencing healthy revenue growth, as its second quarter profits reached of $45.6 million, a 22% increase from the year before. The growth has also been significant online, with a 22% increase in online sales.

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