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Numara appoints NZ manager for partner push

27 Sep 2011

IT management software vendors Numara have affirmed their push into the New Zealand market with the appointment of a New Zealand regional manager based in Auckland.

Andy De Raat, formerly enterprise account manager for VMware, will be responsible for driving the brand to resellers in the enterprise space, particularly in the government and education sectors, according to Numara vice president of APAC sales, Geoff Masters. 

"Today we already have customers like Air New Zealand,” Masters says.

"We think if we stay here for more than five days a month and do it for five days a week we will have a whole lot more success.”

Masters, who only took his role with the company at the beginning of last month, says Numara currently has three ‘boutique’ partners in New Zealand selling the company’s Track-It! SMB-oriented suite, and is now keen to raise awareness of its Footprints enterprise product.

"The reseller world’s gone through a pretty tough time, a lot of vendors have streamlined their businesses and changed their trading terms dramatically, so people out there may be feeling a bit disenfranchised with their partners.

"The simple reality is a lot of people aren’t as close to their vendors. If they’re looking for a bit more love, we can give them that.”

Numara’s advantage over its competitors is price, Masters says, which offers a powerful incentive to potential customers.

 "We’re finding we’re a valid alternative to some of the other technologies,” Masters says.

"Larger competitors such as Symantec have a whole portfolio they’re having to get across, so the cost of sale is high.

"The other part is we’re just that little bit hungrier.”

Image: Geoff Masters.