Story image

One year on Kogan.com celebrates success of Dick Smith online business

15 May 2017

One year on from its acquisition of the failed Dick Smith’s online business, Kogan.com says the business is ‘thriving’ and is now ‘a sustainable retailer’.

Kogan.com acquired Dick Smith’s online business, including goodwill and brand, for an undisclosed sum in March following the collapse of the Dick Smith business across Australia and New Zealand.

The company relaunched Dick Smith as an online-only business in May 2016, one day after the last bricks and mortar Dick Smith stores closed for the final time.

Ruslan Kogan, Dick Smith chief executive, says while Kogan.com knew it would be a mammoth taste to revive the Dick Smith brand, it had faith it could be done.

“We crunched the numbers and knew we could make it work – and that’s exactly what we have done,” Kogan says.

“Trust takes decades to build and can be lost very quickly, but we know that we could save Dick Smith if we delivered genuine value to shoppers and backed itup with great service.”

The company says the Dick Smith business is ‘thriving’ under its new management and ‘is here to stay and better than ever’.

The revamped online store features more than 11,000 products in Australia and more than 3,000 in New Zealand, with brands including Apple, LG, Canon, Samsung and Asus.

In January, Kogan.com reported it had beaten its full year forecast in the first six months of the financial year with EBITDA of AU$6.9 million.

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
How Adobe and ServiceNow aim to advance customer experience management
“Together, ServiceNow and Adobe will help enable seamless digital workflows that power the experiences customers want.”
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
Ruckus releases new switch for 100GbE edge-to-core networks
Enables multi-gigabit networks with pay-as-you-grow model suitable for education, government and enterprise environments.
‘Buy-now-pay-later’ taking consumer markets by storm
A new survey shows that young people are embracing this new method of purchasing, with over 1.5 million users in the last year in Australia alone.
Aerohive achieves ISO/IEC 27001 cloud platform certification
Aerohive is the first cloud-managed networking vendor recognized by a global standard for commitment to information security management systems.
Five things MSPs need to keep in mind in 2019
A Datto APAC channel exec outlines the most important factors for MSP to being paying attention to in the coming year.