Phil Zammit appointed VP of Avaya's Asia-Pacific operations

Avaya has announced the appointment of Phil Zammit as Vice President for its Asia-Pacific operations, which include Japan, Greater China, and India. Based in Sydney, Australia, Zammit will bring extensive customer experience (CX) leadership to his new role at Avaya, having previously served at Zoom, Cisco, AWS, and Telstra.

Phil Zammit's reputation for developing high-performing teams and tailoring regional business strategies to meet local market needs has been well-documented. His track record in delivering customer success was a notable factor in his recruitment by Avaya. Zammit's primary focus at Avaya will be on strengthening relationships with customers and partners, leveraging his expertise in the Asia-Pacific region to expand Avaya's leadership in the Enterprise CX category.

Commenting on his appointment, Zammit said, "The APAC theatre is a hotbed for innovation, however that is happening at different speeds with varying priorities in each nation—dictated by policy and compliance, consumer habits, and economic needs. Joining Avaya at this stage of its evolution is an opportunity to help our customers and partners tackle their unique strategies head on, at a pace that suits them, with technologies that put the power back in their hands."

Further endorsement came from ML Maco, Chief Revenue and Customer Experience Officer at Avaya, who remarked, "Phil brings deep experience within his theatre and a passion for team, customers, and partners. His addition to the team will infuse fresh perspectives and innovative approaches into sales and support strategies while enabling our teams to bring their best to our customers, partners, and each other."

Avaya has undergone significant changes over the past two years, including a recapitalisation and a strategic reset of its customer value proposition and brand promise. More recently, the company has focused on extensive transformations and the revitalisation of its corporate culture, underpinned by a new executive leadership team and a series of talent upgrades throughout the organisation.

Avaya continues to innovate its cloud communications and services portfolio, which includes the Avaya Experience Platform. The company has consistently met its product roadmap milestones and remains positioned as a leader in the Enterprise CX sector.