Proxim’s Kiwi Wireless Push

John Marcos, Proxim Wireless regional sales director, says having Renaissance on board will help increase the New Zealand market share of Proxim by providing product awareness to resellers. The company already has MPA as a Kiwi distributor."It’s a very important deal having Renaissance as our distributor in New Zealand because it opens another opportunity in getting to resellers,” Marcos says of the deal. "They will focus on security, enterprise, small to medium business, council, education and utilities markets by offering a low cost or high-end point-to-point backhaul depending on their required bandwith.”Marcos says he plans to penetrate specific vertical markets, such as education, security, enterprise and city council, where Proxim can provide point-to-point backhaul and access point at the same time. "Wireless is an alternative, cost effective, transmission medium to fibre optic, co-axial and Cat5,” he says.Proxim’s solutions are already being used by a range of New Zealand organisations, including Auckland’s Dilworth College, which links its two campuses with a point-to-point offering."I expect Renaissance to start introducing  Proxim to their resellers as their primary wireless solution and bundling it with their existing network and applications product [offering a complete solution to customers instead of an individual item].”Marcos says the prevalence of Wi-Fi devices, including smartphones, PDAs and iPads, and social networking including Facebook and Twitter, means increasing demand from people wanting to be online 24/7. "Wireless networks are a cost-effective solution for the consumer market in accessing social networking. Resellers must understand this trend and start offering wireless network solutions to their end customers.”On the corporate front, he says customers are finding wireless ‘a more reasonable and cost-effective solution in surveillance and security, hotspot, utilities and last mile applications.”Last month MPA managing director Roly Smoldon said MPA remained confident of its position and would continue to focus on its technical expertise with the products.