ChannelLife New Zealand logo
Industry insider news for New Zealand's technology resellers
Story image

Retailer sees high demand for new Apple offerings

By Heather Wright
Thu 10 Sep 2015
FYI, this story is more than a year old

While the iPad Pro may be garnering most of the headlines this morning, it’s the changes to Apple TV which has one retailer’s team buzzing with excitement about the potential for the New Zealand market.

Overnight Apple made its long awaited announcements across a range of products – including the much speculated about launch of the iPad Pro, complete with 12.9-inch Retina display, 64-bit A9X chip and Apple Pencil and upgraded Smart Keyboard accessories.

Jason Bell, Noel Leeming executive general manager of merchandise, says the new Pro is expected to appeal most to Apple’s traditional customer base of creative designers.

“Our initial thoughts are that it will appeal more to the creative designer end of the market, with appeal too for the general consumer, from an entertainment device and for those wanting a larger screen in their iPad,” he says.

Bell says the new offering isn’t expected to compete directly with Microsoft’s Surface Pro, which he says is a more business focused offering which integrates more easily into enterprise networks.

“Surface Pro is a full blown computer. It’s not just a tablet, it’s a computer with tablet functionality, so you have the option to use it as a replacement for your desktop computer or notebook.

“Whereas, with the iPad integration within the enterprise space is probably more difficult than with a Surface Pro where you’ve got the traditional Windows platform.”

While Bell expects high demand for the iPad Pro, it’s the upgraded Apple TV – complete with an App store, Siri integration and a touch-screen remote which has a built in accelerometer and gyroscope – which could prompt the highest demand.

Built from the ground up with a new generation of high performance hardware, the new Apple TV runs the new tvOS operating system, based on Apple’s iOS, enabling iOS developers to create new apps and games for Apple TV and deliver them via the Apple TV App Store.

Eddy Cue, Apple senior vice president of internet software and services, says apps make the TV experience ‘even more compelling for viewers and we think apps represent the future of TV’.

“The changes they have made to Apple TV will be of huge interest to consumers and we’re expecting strong demand,” Bell says.

He expects the addition of the App Store, bringing the ability to play games using the remote as a controller, and the Siri integration, ‘will be very big’.

“The ability to use the Siri functionality in the same way you do with your phone, we think will be very strong,” he adds.

“One of the guys was giving the example of watching a baseball game and being able to use your Apple TV to have all the stats of the players come up on the left hand side of the screen.

“It really does take Apple TV to another level in terms of a media player.”

Bell says Apple TV has always been a popular product for Noel Leeming customers.

“It’s just one of those core, stable Apple products. These features they’ve added this morning really take it to another level.”

Rosy future for iPhone

Bell says from a demand point of view, any new iPhone ‘is always going to be extremely storng’, with Noel Leeming gearing up for increased demand in that space.

The new iPhone 6s and iPhone 6s Plus introduce 3D touch, which senses force to enable new ways of accessing features and interacting with content.

Philip Schiller, Apples senior vice president of worldwide marketing, says the phones ‘are the most advance iPhones ever’ with 7000 series aluminium, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster touch ID, LET and Wi-Fi.

A Live Photos feature will help bring still images to life by capturing a moment in motion.

The devices will also be available in a new colour – rose gold – for those of us who like a little colour in our lives.

Bell says the Apple Watch changes – with an expanded range of watch styles and colours, watchOS 2 and native apps – are expected to ‘be strong as well’.

He says Noel Leeming is seeing huge growth in the whole wearable technology category, admittedly off a low base.

“With more and more products coming through it’s driving greater awareness.

“We are seeing both good growth and even strong demand and it just continues to grow. There are still many, many developments happening in that category, so we see continued growth in the foreseeable future.

“It’s the new growth technology category at the moment.”

The new line-ups are scheduled to debut locally in the coming months.

Related stories
Top stories
Story image
Tech job moves
Tech job moves - Adatree, Brother, Databricks, Nutanix & Rubrik
We round up all job appointments from May 20-26, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Cybersecurity
Could New Zealanders initiate a cyber attack from within?
The threat landscape is significantly increasing worldwide, and the opportunities it presents are a growing concern in Aotearoa.
Story image
PIJF
The path to bolstering supply chain security in New Zealand
A significant amount of today's business and leisure activity relies on IT supply chains. From complex international freight trades to local small business distribution channels, any supply chain that involves IT infrastructure serves as a crucial tool in our daily lives. 
Story image
Ingram Micro
Ingram Micro NZ bolsters MSI product range with new offerings
The inclusion of MSI Mobile Workstation and Business & Productivity laptops rounds out the MSI product portfolio.
Story image
Cybersecurity
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Sony
Sony launches LinkBuds S - the latest model in the series
Sony says the LinkBuds S will give users a unique sound experience through sensor and spatial sound technology, even in AR games.
Story image
Microsoft
Elevation of Privilege the top 2021 Microsoft vulnerability
BeyondTrust has released its 2022 Microsoft Vulnerabilities Report, finding that Elevation of Privilege is the top vulnerability category for the second consecutive year.
Story image
Surveillance
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Dynabook
Dynabook refreshes Portégé X30L series with the Portégé X30L-K
The new model contains hybrid-architecture Intel 12th Gen Core P-Series 28W processor options, Wi-Fi 6E, along with Intel Iris Xe graphics.
Story image
Omnichannel
Lexmark launches A/NZ first with retail publishing solution
Lexmark, a global imaging and IoT solutions leader, launched its Publishing Platform for Retail (PPR) in Australia and New Zealand.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Malware
'Alarming' rise in ransomware threats - Verizon report
As criminals look to leverage increasingly sophisticated forms of malware, it is ransomware that continues to prove particularly successful.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Chorus
Chorus and Nokia launches first trial of 25G PON broadband
Chorus and Nokia have announced the successful demonstration of 25 gigabit per second fibre (Gbps) broadband technology at the Chorus Fibre Lab in Auckland. 
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
Wireless
Hands-on review: HyperX Pulsefire Haste wireless mouse and HyperX Pulsefire XL Mat
With its lightweight Pulsefire Haste wireless mouse and RGB lit Pulsefire XL Mat, HyperX sets out to up your game and add a little colour to your desktop.
Story image
Cybercrime
The ups and downs and runarounds of catching cybercriminals in NZ
We're becoming more and more aware of cybercrimes but how many criminals actually get caught? The New Zealand police explain why the answer is complicated.
Story image
BYOD / Bring Your Own Device
How zero trust can lead the battle against ransomware
SecOps teams champion a zero trust strategy to support the fight against the escalating risk of cybercrime and help monitor threat actors across a network.
Story image
Ransomware
CERT NZ releases first Cyber Security Insights for 2022
CERT NZ has released Quarter One: Cyber Security Insights 2022, which offers an overview of reports about cybersecurity incidents affecting New Zealanders.
Story image
Wireless
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Cybersecurity
What every CISO must answer to enable a best-in-class security operations program
It has been widely reported recently that South Australian government employees have been the victims of a cyberattack.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
Ransomware
APAC ranks third-highest region targeted by ransomware
Asia Pacific has ranked the third-highest region globally to be targeted by ransomware, according to cybersecurity firm Group-IB.
Story image
Phishing
WhatsApp and QR codes the next scam threat - report
KnowBe4 has warned it expects to see an increase in QR Codes and the WhatsApp chat platform being used for phishing and other scams. 
Story image
Microsoft
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
Symbio
Symbio consolidates TNZI business to support APAC expansion
Symbio has recently announced the consolidation of its international business (TNZI) under the Symbio brand to support its Asia Pacific expansion strategy.
Story image
Microsoft
Microsoft NZ and TupuToa to boost diversity in cybersecurity sector
Microsoft NZ has teamed up with TupuToa to co-develop a cyber security employment programme specifically aimed at creating more diversity in Aotearoa's cybersecurity sector.
Story image
Training
Delinea enhances partner experience with new training initiatives
Delinea has announced a range of training and certification initiatives to help scale the capacity of VARs, System Integrators, MSPs and MSSPs to meet the demand for PAM solutions.
Story image
Cybersecurity
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
Training
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Getac
Getac and Optalert expand partnership to promote industrial safety
Getac’s ZX70 Android tablets will be used to support Optalert’s Eagle Industrial early-warning drowsiness detection system for use in mining and transportation.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Transport
Third-party automotive apps bear significant privacy risks
Mobile applications for connected cars provide various features to make life easier for motorists, but they can also be a source of risk.
Story image
Malware
Fortinet introduces self-learning AI in latest offering
Fortinet is introducing self-learning AI capabilities in its new network detection and response offering, FortiNDR.
Story image
Microsoft
Global cybersecurity insurance market worth $11.5b this year
Future Market Insights finds the cybersecurity insurance market is expected to reach USD$11.5 billion in 2022, growing to $61.2 billion in 10 years.
Story image
GapMaps
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Informatica
Informatica, Oracle enter strategic global cloud partnership
Oracle named Informatica as a preferred partner for enterprise cloud data integration and data governance for data warehouse and lakehouse solutions on OCI. 
Story image
Identity and Access Management
The post-pandemic workforce requires secure IAM capabilities
HID Global discusses what identity and access management means for organisations in today's convoluted digital world.
Story image
Cybersecurity
Asia Pacific plagued by sophisticated bad bots - report
The three most common bot attacks were account takeover, content or price scraping, and scalping to obtain limited-availability items.
Story image
Ransomware
Employees on the frontline of cyber defense - report
In the first quarter of 2022, employees found themselves more than ever at the frontline of cyber defense, according to a new report from Kroll.