Somar Digital has recently introduced TransitDash, a new Software as a Service (SaaS) platform aimed at enhancing the management of public transport information.
The platform is designed to provide tools for the creation and management of public transport information, promising benefits such as cost savings, operational efficiency, and an improved customer experience.
"Public transport providers have long struggled with outdated systems, inconsistent branding, and the challenge of managing vast amounts of data across multiple channels," said Lauren Strpko, Product Design Specialist at Somar Digital.
"TransitDash addresses these pain points by offering a user-friendly platform that not only simplifies workflows but also ensures that all information is accurate, on-brand, and easily accessible to both staff and passengers."
TransitDash offers several key features aimed at streamlining various aspects of public transport management:
A Poster and Flyer Builder that integrates General Transit Feed Specification (GTFS) data to create brand-aligned posters and collateral. This feature aims to reduce reliance on external design resources and software.
A Printable Timetables feature that generates print-friendly timetables with advanced customisation options, simplifying the workflow for producing transit information for various signage and brochures.
The Service Alerts Wizard is a step-by-step tool for creating consistent passenger notifications and service alerts. This feature aims to reduce confusion and expedite disruption communications.
Transit operators can utilise the Live Tracking Map to monitor public transport vehicles in real-time. This tool provides visibility into delays, passenger capacity, and overall service performance.
A Digital Screens feature allows for the management and updating of digital departure screens across transit networks, offering passengers real-time information on any display.
The Cost of Journey Calculator provides detailed information on the cost and environmental impact of different travel choices for the same journey.
Moreover, custom Website and App Development services are available for transit agencies to offer real-time updates, journey planning, and seamless data integration for commuters.
Designed for a wide range of users, TransitDash aims to boost team efficiency and balance cost-effectiveness with quality service. Office staff can benefit from streamlined workflows and accurate data management, especially during disruptions. Brand teams are likely to appreciate the platform’s capability to maintain consistent and reliable communications across various channels, minimising design changes and approval delays.
Fiona Reid, CEO of Somar Digital, noted the challenges currently faced by public transport leaders, marketers, and administrators. "In today’s challenging economic environment where Public Transport leaders, marketers and administrators are being asked to do more with less, TransitDash's tools - both individually and collectively will help take the pain points away, supporting a more sustainable, efficient operation,” she said.
