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Stability remains elusive as PC market continues to struggle

By Shannon Williams
Fri 10 Jun 2016
FYI, this story is more than a year old

Stability remains elusive in the global PC market, with new forecasts from IDC predicting further struggle for the sector as numerous factors continue to cause strain.

According to the analyst firm, global shipments are set to decline by 7.3% year over year in 2016. The company says the outlook continues to call for progressively smaller declines through 2017 followed by stable volume in 2018.

However, growth in 2016 is now expected to be roughly 2% below earlier projections as conditions have been weaker than expected.

Growth in the first quarter of 2016 (1Q16) came in at -12.5%, just below IDC's forecast of -11.3%, and inhibitors such as weak currencies, depressed commodity prices, political uncertainty, and delayed projects continue to constrain shipments.

“Although growth rates for devices such as phones and tablets continue to fall, potentially reducing the competitive pressure on PCs, we have not seen this translate into stronger PC shipments,” IDC says.

According to the analysts, the financial pressure on consumers across regions, and the availability of alternatives such as delaying a PC replacement by using a free Windows 10 upgrade or relying more on other devices continues to pressure consumer PC shipments.

Similarly, while a large share of enterprises are evaluating Windows 10, the pace of new PC purchases has not yet stabilised commercial PC shipments, it says.

IDC says detachable tablets also present a growing challenge as specs and price increasingly compare favourably against notebook PCs. Combining detachable tablets with PCs, the market is projected to decline by just over 2% in 2016 with small positive growth in later years, though still falling well short of peak shipments.

"The latest update reflects continuing pressure on PC shipments, but does not significantly change the factors driving the market," explains Loren Loverde, vice president, Worldwide Tracker Forecasting and PC research.

"In addition, we have now had four consecutive quarters of double-digit volume declines. This type of prolonged slump is unprecedented, and lowers the bar for some improvement going forward,” she says.

“Unfortunately, the PC market still faces some persistent challenges, and for now, improvement continues to mean slower declines."

Jay Chou, research manager, Worldwide PC Tracker says that although inventory has improved in some markets, channels remain extremely conservative.

“The economic and competitive pressures are particularly affecting the consumer segment, which is projected to see another year of double-digit declines in 2016, and decline throughout the forecast,” Chou explains.

“In contrast, commercial shipments are projected to decline just 4.4% in 2016 and see slightly positive growth for the next few years,” he says.

The U.S. PC market suffered a rough opening salvo. "There are some strong market drivers imminent," adds Linn Huang, research director, Devices & Displays.

"Chromebooks should continue their rapid ascent in U.S. K-12 as we enter the peak education buying season. We also believe that some organisations will have been testing Windows 10 throughout the year and will start the transition in earnest towards the end of the year.

“Still, the backdrop to all of that remains an ever softening consumer PC market,” Huang says.

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