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Strength in APAC positive signs for PC market

19 Jan 2015

IDC has reported worldwide PC shipments totalled 80.8 million units in the fourth quarter of 2014), a year-on-year decline of -2.4%.

Total shipments were slightly above expectations of -4.8% growth, but the market still contracted year on year. 

IDC says that although the holiday quarter saw shipment volume inch above 80 million for the first time in 2014, the final quarter nonetheless marked the end of yet another difficult year – the third consecutive year with overall volumes declining. On an annual basis, 2014 shipments totaled 308.6 million units, down -2.1% from the prior year.

Excluding Japan, the Asia/Pacific region continued to strengthen, seeing only a very slight increase in volume as a number of public projects and improving consumer demand helped stabilise the market. Although the U.S. and Europe remained stronger than other markets, growth in these mature regions slowed from earlier in the year. 

Similarly, commercial demand, which boosted growth earlier in the year, has slowed while consumer demand is gradually coming back. IDC says market progress has been fuelled by low-priced systems, including growth of Chromebooks and promotion of Windows 8 + Bing. 

"The strength from market leaders, as well as improvement in Asia/Pacific and the consumer market more generally, are positive signs for the PC market," says Loren Loverde, IDC vice president, Worldwide PC Tracker. 

"Growth of Chrome, Bing, all-in-ones, ultraslim, convertibles, and touch systems similarly make PCs more compelling and competitive,” says Loren. “Nevertheless, some of the gains are relatively small, and weakening drivers like Bing promotions and end of XP support transitions, cast a shadow of doubt on the strength of the market going into 2015."

IDC says APeJ continued to stabilise with growth rising to positive territory following several years of significant declines. HP had a strong recovery from recent quarters, while Dell continued to gain share. Slowing growth in tablets and smartphones as well as promotions of lower-priced Windows 8 + Bing systems helped relieve some pressure on the PC market.


Vendor Highlights
Lenovo continued to push hard in EMEA, expanding channels and capturing consumer holiday demand. The company also outpaced the market in the U.S. – though by a smaller margin – and was closer to market growth in other regions. Shipments reached a record 16 million units in 4Q14 with year-on-year growth of 4.9%, and annual shipments up over 10% from last year.

HP also saw a tremendous quarter with 15.9 million units and year on year growth surpassing 15%. A particularly strong quarter in the U.S. was a key driver, along with some volume for public projects in Asia/Pacific and Africa.

Dell shipped over 10.8 million units growing 8.5% on the year, much of it based on a strong performance in notebooks in the U.S. and APeJ. Rising growth in APeJ also helped offset slowing growth in the U.S. and Europe.

Acer grew over 3%, in part due to low volume a year ago but also from the success of its Chromebooks and entry-level notebooks. Acer's recovery in the U.S. and Europe slowed, in part due to higher year ago numbers.

Apple kept the number 5 position on a worldwide basis, maintaining its lead over ASUS. The company's steady growth, along with recent price cuts and improved demand in mature markets, has helped it to consistently outgrow the market.
 

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