Targus targets NZ market with revamped products

Technology accessories manufacturer Targus New Zealand is revamping its brand with a new, redesigned product line-up in order to increased market share in New Zealand.

In a release, the company says that th aiming to benefit its channel and retail partners across New Zealand with their new look.

In order to support this brand overhaul, go-to-market strategies include the unveiling of Targus NZ's first ever out of home media campaign to promote consumer and end-user awareness.

Rolling out across Auckland and Wellington from early August, this highly-focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.

This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne.

Targus ANZ general manager Claire French says Targus is already shifting perceptions in the market and has been ramping up marketing and brand activity across the board - including retail, digital, social and public relations.

"Targus is a brand known and respected for reliability and quality but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.

New Zealand country manager Tony Gibbs says he be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.

"We are a mobile technology global leader and have an amazing local product pipeline," Gibbs says.

"To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.