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Techday's sponsored story specifications: What you need to know

22 Mar 2019
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Sponsored stories are one of the most effective marketing solutions that Techday offers. But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.

If you're providing the content, please include:

  • A short and snappy headline.
  • Approximately 500 words of content.
  • At least one image in JPG format of 1200 pixels wide and at least 677 pixels high. The image shouldn't have text on it - stories with text in the image get significantly lower clicks.
  • The click-through URL you want to direct readers to.

If you choose for us to write the story, we need the following information:

  • A brief of approximately 50 words that explains what you want us to write about.
  • Ensure you explain your objective. Registrations for an event? Website traffic? 
  • Your target market; For example, CIOs & IT managers reading IT Brief; or resellers and system integrators reading ChannelLife, etc.
  • What would you like the topic of the story to be about? What's the main message that you want to get across?
  • Do you have some material we can use to base the story off? For example, a press release, whitepaper, blog etc.
  • What challenge is your target market facing that you are solving?
  • At least one image in JPG format of 1200 pixels wide and at least 677 pixels high. The image shouldn't have text on it - stories with text in the image get significantly lower clicks.
  • The click-through URL you want to direct readers to.

Send all of this to your account manager, who will pass it on to the appropriate editor.

It takes us approximately five working days to turn around a sponsored story writing project or just two days if the content is provided.

With many unique tech news websites within our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email info@techday.com.