Story image

Will Partner Programs reflect new Partner Business Models?

19 Feb 2014

Only 16% of partners earned 100% of their revenue from their own services, from their own products, or through resale, according to a recent IDC survey.

In fact, the industry analyst firm claims 84% of partners do at least two things and 37% do three, with it becoming more and more difficult for vendors to classify partners into one single type.

"Another dynamic at play is the rise in importance of new sources of influencers and partners," says Marilyn Carr, analyst, IDC.

"This includes digital agencies that have the pwoer to dictate technology preferences to their clients, industry players that are getting into platform-as-a-service (PaaS) technology as a spin-off business, and even customers that recognize an opportunity to sell an internally implemented vendor solution within their food chain."

As a result, Carr believes this means that vendors will need to stop viewing partners with only one lens and put the 3D glasses on instead.

"Vendors will remove requirements for partners to align themselves with a particular "flavour" of partnership and allow partners to choose multiple labels that equate with their key business activities," Carr adds.

"Partner programs will be renovated with this new reality in mind to focus on activities rather than rigid partner types."

Gartner: AI to reduce project management workload
80% of the work performed project management teams will be taken over by AI by 2030, starting this year.
Microsoft Teams’ eight new and upcoming features
After taking Best in Show at Enterprise Connect, Microsoft Teams will be seeing eight new capabilities over 2019.
IDC: NZ's PC market surprise growth will not last
Despite the growth witnessed at the end of 2018, IDC predicts that New Zealand’s traditional PC market in 2019 will decline by -4.4% YoY.
OutSystems and Boncode team up for better code analysis
The Boncode and OutSystems alliance aims to help organisations to build fast and feel comfortable that the work they're delivering is at peak quality levels.
Vector penalised $3.5 million for excessive levels of power outages
''Given the impact electricity outages have on consumers and businesses it is crucial that lines companies have systems in place to identify and manage the risks present in their networks."
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
Microsoft offers Government free digital skills training
Upwards of 60 workshops will be offered, aimed at giving staff a vital grounding in cloud technologies, artificial intelligence and other skills.
Google certifies Panasonic rugged devices for enterprise
The Toughbook T1 and N1 handhelds meet all requirements for Google’s rugged Android certification.