Marketo stories
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
Keeper Security appoints Tim Strickland as Chief Revenue Officer to lead global revenue and expand sales of its privileged access management platform.
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
Workato announces key leadership hires amid rapid growth, appointing Chandar Pattabhiram as Chief Go-to-Market Officer and Bhagat Nainani as Head of Product and Engineering.
Intercom partners with Fivetran to upgrade its data infrastructure, resolving prior issues with data loss and quality, aiming to enhance decision-making.
Freshworks hires Mika Yamamoto, with an impressive 25-year track record, as its Chief Customer and Marketing Officer.
Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.
Adobe has honoured companies at Adobe Summit 2019 for exceptional digital experiences with the Adobe Experience Maker and Marketo Revvie Awards.
Adobe Summit 2019 in Las Vegas unveils transformative customer experience solutions with high-profile partnerships and innovations in AI-driven platforms.
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
Marketo unveils new product innovations at Marketing Nation Summit, designed to enhance customer engagement and boost campaign success insights for marketers.
Marketo teams up with Tata Consultancy Services and Google Cloud to enhance marketing campaigns with AI and machine learning.
Marketo partners with Slack to boost real-time customer engagement for users, driving sales and marketing synergy.
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Immersive Labs has appointed Eric Johnson as CRO and Julie Chapman as SVP of Customer Experience to drive global revenue growth and customer acquisition.
Boomi, a leading cloud-native platform, appoints Steve Lucas as new CEO, bringing over 27 years of enterprise software experience to the role.
