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BlackBerry adds greater flexibility to partner programme

By Ben Moore
Tue 8 Oct 2019
FYI, this story is more than a year old

BlackBerry has revamped its Enterprise Partner Programme (BEPP) to give channel partners more flexibility to capture the opportunities that come from securing the Internet of Things (IoT), a market expected to generate more than $1.1 trillion in enterprise spend by 2023, much of which is expected to come from cloud-based deployments.

With strong interest from customers and partners in the recently updated BlackBerry UEM Cloud, a new Silver tier has been introduced to the BEPP to enable authorised partners to broaden their cloud offering. 

Partners who attain Silver accreditation status will gain the essential skills and knowledge necessary to onboard and support new customers on the BlackBerry UEM Platform. 

This means that partners can offer, and get recognised for, BlackBerry solutions that meet all the stringent compliance and security requirements of an on-premise solution while benefiting from the flexibility and lower cost of entry associated with the Cloud.

Benefits include:

  • Recurring SaaS revenue and professional services revenue from supporting cloud migration and growth
     
  • Virtual training and access to the beta community and knowledge base to test products before they are released
     
  • Availability of Not For Resale (NFR) licenses to test and trial UEM Cloud deployments within a virtual sandbox environment
     
  • Demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources

“With the addition of the Silver tier, we’re able to support partners as they respond to the increasing demand for cloud services from customers,” says BlackBerry enterprise software channels global vice president Richard McLeod. 

“This, along with the other new enhancements to the program, came as a direct result from the channel’s feedback, and we’re confident that now having listened and taken action, partners will be able to gain increased value from our partnership.”

The BEPP is designed to help partners gain new competencies and capabilities that will enable them to meet and exceed market demand by ensuring partners are well equipped to successfully design, architect, implement and support BlackBerry solutions. 

Split into four distinct tiers (Authorised, Silver, Gold and Platinum), the programme allows partners to build differentiated solutions/services that leverage BlackBerry’s expertise in cybersecurity, endpoint management, encryption, and data privacy.

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