Boomi expands ServiceNow partnership for AI workflows

Boomi has expanded its partnership with ServiceNow, becoming a launch partner for the ServiceNow Workflow Data Network Passport Program.

The agreement focuses on linking data held outside the ServiceNow environment with workflows and artificial intelligence tools running on the ServiceNow AI Platform. It is intended to let customers use Boomi's integration and data activation tools directly within that platform.

For many large organisations, a key challenge is whether AI systems can access current information spread across legacy software, cloud applications and hybrid technology estates. Without that access, automation projects can struggle because agents and workflows operate with incomplete or outdated records.

The expanded partnership extends the reach of ServiceNow Workflow Data Fabric into systems beyond ServiceNow itself. That includes connections to enterprise systems and external data sources, with the aim of giving workflows and software agents access to real-time information.

The partnership also includes the use of Boomi Data Hub to synchronise master data for use inside ServiceNow workflows. Customers will also be able to use ServiceNow Zero Copy to move data from legacy and hybrid environments into platforms such as Snowflake and RaptorDB.

Another element of the arrangement is commercial rather than technical. Customers will be able to buy and deploy the tools under a single commercial model, an approach intended to reduce procurement complexity.

Customer example

One early customer cited by the companies is Lightedge, which has been using the combined approach as part of a broader overhaul of its customer relationship management and integration systems. The business replaced several older integration tools and consolidated them into one platform built around Boomi and ServiceNow, according to the companies.

"By consolidating multiple integration tools into a unified platform, we've reduced complexity, improved agility, and ensured our data flows directly into the workflows that drive our business. Through the combined solution of Boomi and ServiceNow Workflow Data Fabric, we were able to move faster, eliminate procurement friction, and focus on delivering AI-first CRM and integration capabilities across the organisation," said Michael Gallagher, chief information officer at Lightedge.

The tie-up reflects a wider shift in enterprise software, as vendors position data integration as a prerequisite for more advanced AI use. Many businesses have invested heavily in workflow automation and analytics, but data often remains split across departments, applications and infrastructure built at different times.

ServiceNow has been expanding its pitch around AI-driven workflow orchestration, while Boomi has focused on integration and data management. Bringing those products closer together allows each company to address a common customer problem: how to make operational systems, data stores and AI tools work across the same process without requiring businesses to rebuild the underlying technology stack.

For ServiceNow, the launch partner arrangement strengthens the ecosystem around its Workflow Data Network Passport Program by adding a specialist in enterprise connectivity. For Boomi, the partnership gives its products a more direct route into customers already standardising work on the ServiceNow platform.

Pramod Mahadevan, vice president of data and analytics product ecosystem at ServiceNow, said the partnership is aimed at customers that need links across multiple systems. "ServiceNow's Workflow Data Fabric excels at connecting and bringing trusted, contextual data into the ServiceNow platform for workflows and agents that run the business, and Boomi is a leader in enterprise connectivity with their cloud native iPaaS and broader data connectivity solutions," he said.

"Together ServiceNow and Boomi are solving for customers' end-to-end connectivity requirements across the enterprise and simplifying multi-system integration, reducing the cost to activate data and accelerating intelligent workflows at scale on the ServiceNow AI Platform," Mahadevan said.

The emphasis on so-called zero-copy data access is also notable. Companies have been looking for ways to let applications and AI systems use data where it already sits, rather than repeatedly duplicating it into new databases. That can help reduce latency, lower governance risks and limit the operational burden of moving large volumes of information between systems.

Even so, integrating older technology with modern cloud platforms remains difficult in practice, especially where businesses rely on a mix of bespoke internal systems and third-party software. The commercial terms of integration projects can also slow adoption, particularly when customers must negotiate multiple contracts across several providers.

Steve Lucas, chairman and chief executive officer at Boomi, framed the expansion as a data management issue rather than a model issue. "The future of enterprise AI won't be defined by models alone, it will be defined by how well organisations can activate and govern their data across the systems that run their businesses," he said. "Together with ServiceNow, we're giving customers a unified way to bring data into workflows, apply governance, and orchestrate execution at scale. That's what turns AI from experimentation into real operational impact."