05 Nov 2013
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Brother NZ announces major brand partnership

Brother International (NZ) has announced a major brand partnership with business solution specialists Konica Minolta – a move set to embed Brother across the entire corporate market.

The partnership brings together two print specialists together, marrying shared values of technological innovation, exceptional service and sustainability.

Specifically, this will now see Brother NZ sell the best-selling European ‘Develop’ copier brand in New Zealand, and expand its product range to offer printers and copiers suitable for both large and small businesses.

As a result of the deal, Brother is now able to provide balanced deployment solutions – one of the few companies in New Zealand to do so.

Balanced deployment analyses print usage and business workflows, and recommends the best solution through a mix of large and small machines.

Through balanced deployment, Brother will help businesses function more efficiently – maximising employee productivity, reducing hardware costs, and lowering IT support and maintenance costs.

“For Brother to offer balanced deployment, we needed a partner with complementary capabilities that could enhance our product range and help achieve a balanced product line," says Graham Walshe, executive chairman, Brother International NZ.

"We’ve found that ideal partnership in Konica Minolta."

There are many current challenges surrounding output for organisations, Walshe adds.

“This includes lack of knowledge of hardware costs, difficulty assessing device utilisation, cost of consumables, and maintaining and repairing devices.

“This partnership addresses and recognises changing market trends, and responds to New Zealand companies who are looking for managed print services."

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