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Consumers still wary when it comes to mobile payments

By Shannon Williams, Mon 23 Mar 2015
FYI, this story is more than a year old

While mobile and digital payments are on the rise, the majority of consumers still have concerns with adoption of the technology, according to a Walker Sands’ 2015 Future of Retail Study, which examines changing trends and consumer behaviours in retail.

The report, based on an analysis of 1400 consumers, says consumers are waiting for a trusted source before jumping into mobile payment technology.

While only 4% of those surveyed had used Apply Pay, 18% say its introduction makes them more likely to make a purchase with their smartphone in the next year. The number rises to 36% when asking Apple users. 

The report says consumers, especially younger generations, are looking for the convenience of peer-to-peer payments. Half of consumers ages 18-25 say they are likely to exchange money with a friend or colleague via a mobile application such as Venmo, QuickPay, etc. in at least one payment scenario, compared to only 19% of those ages 46-60.

However, there’s no major loyalty yet to mobile payments. Of those surveyed, 2% have used Venmo and 16% have used banking applications, such as QuickPay, to transfer funds. 

Consumers are most likely to use mobile payment applications for social events, according to the survey. Restaurants (24%) and bars (17%) were the most popular reasons consumers cited for using peer-to-peer applications. 

The report also notes that cash use continues to be on the decline – only 11% of consumers have paid for something in cash in the past day and 59% of consumers carry less than $20 in their pocket. 

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