Story image

Corsair signs Synnex; plans national retail assault

24 Jun 2015

Synnex has snapped up New Zealand distribution for high performance component vendor Corsair, as the vendor opts for a multi-distribution model.

Corsair’s range includes gaming peripherals, memory upgrades, power supply units, SSDs, USB flash drives, PC speaker and system monitoring and control devices, predominantly purchased by gaming enthusiasts.

The move signals the end of a long standing, exclusive distribution model across Australia and New Zealand, where Altech has been Corsair’s distributor for many years.

The distribution change comes as Corsair gears up to launch an assault on the New Zealand national retail market.

Tim Handley, Corsair Southern APAC sales director, confirmed to ChannelLife last night that the vendor plans to get into national retail ‘in future’.

“It is still too early for us to talk about this in any detail for either Australia or New Zealand, I’m afraid,” he says.

Synnex began distributing Corsair products earlier this year and currently stocks Corsair memory, PC component and gaming peripheral products, Corsair says.

Bertrand Chevalier, Corsair senior vice president of worldwide sales, says Synnex’s logistics, service and financing expertise will help Corsair improve the reach and availability of Corsair’s expanding product range.

Synnex says Corsair offers a strong complement to Synnex, with products matching the demand from reseller partners.

“Because of Corsair’s innovative approach towards the PC gaming market, it can deliver significant quality and reliable components to customers through its wide range of memory, cases, power supply, coolers and gaming peripherals.”

Microsoft appoints new commercial and partner business director
Bowden already has almost a decade of Microsoft relationship management experience under her belt, having joined the business in 2010.
Zoom’s new Rooms and Meetings features
Zoom has released information about the upcoming releases for its Rooms and Meeting offerings for 2019.
Aussie company set to democratise direct-to-orbit IoT access
Adelaide-based Myriota has released a developer toolkit that has been trialled and tested by a smart waste management platform.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
Dynatrace takes pole position in APM Magic Quadrant
It placed highest on Ability to Execute and furthest on Completeness of Vision in the 2019 Quadrant for Application Performance Monitoring (APM).
HCL and Xerox expand strategic partnership
Under the terms of the agreement, HCL will manage portions of Xerox’s shared services, including global administrative and support functions.
Avaya expands integration with Google Cloud AI
This includes embedding Google’s machine learning within conversation services for the contact centre, enabling integration of AI capabilities.
Forrester names Crowdstrike leader in incident response
The report provides an in-depth evaluation of the top 15 IR service providers across 11 criteria.