Corsair signs Synnex; plans national retail assault
Synnex has snapped up New Zealand distribution for high performance component vendor Corsair, as the vendor opts for a multi-distribution model.
Corsair’s range includes gaming peripherals, memory upgrades, power supply units, SSDs, USB flash drives, PC speaker and system monitoring and control devices, predominantly purchased by gaming enthusiasts.
The move signals the end of a long standing, exclusive distribution model across Australia and New Zealand, where Altech has been Corsair’s distributor for many years.
The distribution change comes as Corsair gears up to launch an assault on the New Zealand national retail market.
Tim Handley, Corsair Southern APAC sales director, confirmed to ChannelLife last night that the vendor plans to get into national retail ‘in future’.
“It is still too early for us to talk about this in any detail for either Australia or New Zealand, I’m afraid,” he says.
Synnex began distributing Corsair products earlier this year and currently stocks Corsair memory, PC component and gaming peripheral products, Corsair says.
Bertrand Chevalier, Corsair senior vice president of worldwide sales, says Synnex’s logistics, service and financing expertise will help Corsair improve the reach and availability of Corsair’s expanding product range.
Synnex says Corsair offers a strong complement to Synnex, with products matching the demand from reseller partners.
“Because of Corsair’s innovative approach towards the PC gaming market, it can deliver significant quality and reliable components to customers through its wide range of memory, cases, power supply, coolers and gaming peripherals.”