Gartner names Adobe leader in digital commerce

Adobe has been named a Leader in the 2020 Magic Quadrant for Digital Commerce by Gartner.

It is the fourth year that Adobe has been named a Leader, and this year, Adobe achieved the highest placement on the ability to execute axis in the Leaders quadrant of the 15 participating vendors that were evaluated on their ability to execute and completeness of vision.

Gartner defines a digital commerce platform as the core technology enabling customers to purchase goods and services through an interactive and self-service experience. It also notes that a digital commerce platform must provide necessary information for customers to make their buy decisions, and use rules and data to present fully priced orders for payment.

"The realities of COVID-19 have catapulted digital commerce technologies to the forefront as brands are looking for ways to engage customers with exceptional, personalised experiences," says Jason Woosley, vice president, commerce product and platform, Adobe.

"To us, being named a Leader speaks to the strengths of our platform to enable brands to deliver the best commerce experiences in todays digital world," he says.

Adobe Commerce Cloud, which is powered by Magento Commerce, is the leading eCommerce platform for brands of all sizes and supports B2B, B2C and B2E use cases across more than 20 industries. A strong ecosystem of developers, agencies and solution and technology partners works with Adobe to drive the platforms development velocity.

Adobe Commerce Cloud, part of Adobe Experience Cloud, integrates with Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud to provide a highly customisable end-to-end platform. Industry disrupting brands like HP Inc., Unilever, Rite Aid, Tweezerman and Catbird rely on Adobe Commerce Cloud to connect with shoppers and deliver the best commerce experience imaginable.

The evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendors ability to execute includes product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations.

Adobe Experience Cloud is the industry's only end-to-end solution for experience creation, marketing, advertising, analytics and commerce.

Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels all while accelerating business growth.

Industry analysts have named Adobe a leader in over 25 major reports focused on experience, more than any other technology company.